Los Cabos, the secret paradise of Mexico that seeks to attract Spanish investors and tourists
Published by Europa Press Turismo on September 18, 2023
Los Cabos, a hidden gem in Mexico, is setting its sights on attracting Spanish investors and tourists, with ambitious plans to host 100,000 Spanish visitors within the next five years. This influx of tourists could contribute a substantial 235 million euros to the region’s economy. Los Cabos is fast becoming an enticing prospect for international investors, who view this Mexican paradise as an excellent opportunity to develop high-end tourist projects, including the construction of luxury hotels, golf courses, and residential villas.
This Mexican destination prides itself on being a green and sustainable haven, unmatched anywhere in the world. Its gradual tourism growth is carefully managed, with a strong commitment to environmental responsibility. Los Cabos offers a range of luxury accommodations, resorts, and top-tier tourist services tailored to meet the most discerning expectations of global visitors, including the Spanish market, currently ranked as the third-largest source of tourists for the region, following the United States and Canada.
Los Cabos, renowned for its marine biodiversity, described by renowned biologist Jacques Cousteau as “the largest aquarium in the world,” has gained popularity among Spanish travelers in recent years. The number of tourists visiting the region is expected to reach nearly 8,000 this year, a staggering eight-fold increase from 2019. This remarkable growth trend is expected to continue exponentially in the years to come.
The Los Cabos Tourism Trust (Fiturca) is committed to attracting investors and tourists from around the globe to this exclusive Mexican destination, nestled between the Pacific Ocean and the Sea of Cortez. Their efforts have already yielded promising results, with projections of welcoming four million visitors worldwide this year.
Rodrigo Esponda, the General Director of the Los Cabos Tourism Trust, emphasizes the exceptional value visitors can expect from their experience in Los Cabos. He states, “The tourist who visits us will find in Los Cabos a product with a lot of added value. His experience here will undoubtedly have a better level of service and attention than anywhere else in the world.”
Within the Spanish market, strategic partnerships with companies like Lastminute and the airline Iberojet, a subsidiary of the Ávoris tourism group, have significantly increased the number of Spanish visitors to Los Cabos. Expectations are that this market will continue to grow and solidify over the next three years.
Los Cabos aims to further boost its Spanish visitor numbers to 100,000 within five years. To achieve this goal, they plan to expand their direct weekly air routes and maintain flights from June to December by 2025. Their approach is rooted in sustainable growth, adapting to market needs. Additionally, strategic alliances with neighboring municipalities in Baja California Sur, such as Loreto and La Paz, are seen as crucial to fostering tourism across the entire region of Mexico.
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