MEXICO TOURIST GUIDE
Find all the information you need to plan your next trip to Mexico and to enjoy it to the fullest!
Folklore, gastronomy, literary culture, art and exhibitions, is what you will find in the capitals of the states of Mexico. To the north, colonial Mexico, Puebla, Guadalajara, Guanajuato, the Sonoran desert and the California peninsula. To the east Veracruz and the gulf. To the west Acapulco, Oaxaca and Tuxtla Gutiérrez. And to the south the Riviera Maya and the pyramids of Chichén-Itzá, Tulúm and Cobá in Yucatán, Palenque in Chiapas, the cenotes, and the Central American jungles.
A Magical Town is a place with symbols and legends, towns with history that in many cases have been the scene of transcendent events for our country, they are places that show the national identity in each of its corners, with a magic that emanates from its attractions ; visiting them is an opportunity to discover the charm of Mexico. The Magical Towns Program contributes to revalue a set of populations in the country that have always been in the collective imagination of the nation and that represent fresh and varied alternatives for national and foreign visitors. A town that through time and in the face of modernity, has conserved, valued and defended its historical, cultural and natural heritage; and manifests it in various expressions through its tangible and intangible heritage. A Magical Town is a town that has unique, symbolic attributes, authentic stories, transcendent events, everyday life, which means a great opportunity for tourist use, taking into account the motivations and needs of travelers.

Recent News:

Puebla Emerges as Mexico’s Second Most Visited Heritage City
Puebla, the capital of the eponymous state, has ascended to the position of Mexico’s second most visited heritage city, marking a significant milestone in its tourism resurgence. Despite ranking seventh among overall tourist destinations in the country, Puebla’s Secretary of Economic Development and Tourism, Alejandro Cañedo Priesca, emphasized its newfound status in an interview with the media.… Read More

Hidalgo’s Mountain Corridor Gears Up for Festive Season with Lights and Gastronomy
As winter approaches, the State Tourism Secretariat in Hidalgo is gearing up for a festive campaign celebrating December traditions and culinary delights along the picturesque Mountain Corridor route. The initiative will showcase tourism promotion efforts in Mineral del Chico and Tenango de Doria. Elizabeth Quintanar, the head of the tourism department in Hidalgo, revealed that the recently held Tianguis de Pueblos Mágicos served as a prelude to the upcoming holiday-centric activities.… Read More

Jalisco Emerges as Mexico’s Tourism Leader with Record Growth
The state of Jalisco, Mexico, emerges as a frontrunner in the country’s tourism sector, boasting significant achievements in tourist influx, economic benefits, and hotel occupancy, thanks to successful strategies implemented by the Government of Jalisco through its Ministry of Tourism, Secturjal. The latest statistics reveal that by the end of October, Jalisco welcomed a staggering 28 million 373 thousand visitors, showcasing a notable 12% increase compared to the same period in the previous year when the figure was 25 million 222 thousand tourists.… Read More

Mexico Launches Permanent Tourism Observatory to Boost International Image
In a joint initiative, Mexico’s Ministry of Foreign Affairs (SRE) and the Ministry of Tourism (Sectur) unveiled the Permanent Tourism Observatory on November 28. The aim is to enhance Mexico’s global image, innovate promotional efforts, and diversify marketing strategies for its tourism products and services. Miguel Torruco, Sectur’s head, and Joel Hernández García, SRE’s undersecretary for Multilateral Affairs and Human Rights, emphasized that this observatory represents the evolution of the Tourism Diplomacy Council (CDT) based on lessons learned during the pandemic and the subsequent revival of the country’s tourism sector.… Read More

Veracruz Mountains: Anticipating 35,000 Christmas Visitors
Anticipating a surge in tourism, the regions of Altas Montañas and Xalapa in Veracruz are gearing up to welcome over 35 thousand visitors during the festive Christmas season. Popular destinations such as Perote, Las Vigas, Xalapa, Córdoba, Orizaba, and Coscomatepec are anticipating increased footfall as visitors flock to admire winter landscapes, purchase pine trees, and indulge in seasonal shopping.… Read More

Tamaulipas Tourism Bolsters Alliances at National Conference
The Secretary of Tourism in Tamaulipas, Benjamín Hernández Rodríguez, played a pivotal role in the inaugural session of the “National Conference of Tourism Secretaries and Tourism Officials 2023,” led by Mexico’s Secretary of Tourism, Miguel Torruco Marqués. Emphasizing collaborative efforts between different government levels, the conference aimed to boost tourism diversification nationwide, ensuring benefits extend to communities across the country.… Read More

Canadian Ambassador Enhances Ties with Mazatlán Community
In a bid to foster stronger bonds and ensure the well-being of Canadians residing in Mazatlán, Mayor Édgar González Zataráin engaged in a fruitful meeting with the Canadian community. The gathering, attended by Graeme C. Clark, the Canadian Ambassador in Mexico, along with Catherine Genouis, Consul of Canada in Mexico, and Estrella Palacios, Sinaloa’s Secretary of Tourism, aimed to prioritize the safety and comfort of the Canadian residents.… Read More

Empowering Women and Condemning Violence Takes Center Stage at Mérida Business Summit
The Mérida International Congress Center bore witness to a powerful call for the eradication of violence against women during the second day of the inaugural Business Summit of Leaders of Commerce, Services, and Tourism. The event commenced with a robust manifesto presented by Elizabeth Vargas Martín del Campo, Vice President of Business Women of Concanaco Servitur. Focused on the elimination of violence against women, the summit also featured a unique auction of the boxing glove worn by undefeated world champion Ricardo “Finito” López and the compelling life story of Spanish-African businesswoman Bisila Bokoko.… Read More

Art, culture and gastronomy of Durango is exhibited
Durango showcased its vibrant art, culture, and gastronomy at Expoarte 2023, according to Elisa Haro Ruíz, the head of the Ministry of Tourism. The event, held in Ciudad Juárez, Chihuahua, featured Durango as the special guest, emphasizing its diverse cultural and commercial offerings. The expo, organized by the Fundación Mascareñas, A.C, and Friends of Fundación Mascareñas, A.C., not only provided a platform for Durango to exhibit its uniqueness but also fostered stronger ties with other states.… Read More

Record-Breaking Cruise Tourism Boosts Puerto Vallarta’s Economy
In a tourism surge, Puerto Vallarta has welcomed over 456,000 tourists in the first ten months of 2023, courtesy of 142 international cruise ships. This figure marks a remarkable 50% increase compared to the same period in 2022, when 305,106 visitors arrived via cruise ships, according to data from the Administration of the National Port System of Puerto Vallarta (Asipona).… Read More

Sonora Shines as a Hub for Sports, Tourism, and Cultural Extravaganzas
In the realm of national and international events, Sonora has emerged as a prime destination, earning accolades from Governor Alfonso Durazo. The state has become a recurrent host for events spanning sports, tourism, culture, and livestock, creating a significant economic impact in the regions where they unfold. Governor Durazo expressed these sentiments during the Saddlery Fair and the U-18 Softball World Cup celebrations.… Read More

National Magical Towns Fair Kicks Off in Pachuca
he fifth edition of the National Tianguis de Pueblos Mágicos, hosted by the Ministry of Tourism of the Mexican government and the government of Hidalgo, was inaugurated at the Gota de Plata Auditorium. The event saw the participation of 1,800 guests and representatives from 177 magical towns across the country. The official ribbon-cutting ceremony will take place on Wednesday at 11:00 am at the fairgrounds.… Read More