Hidalgo State Government Enhances Tourism Services Professionalism

Hidalgo

MÉXICO » News » February 2024 » Hidalgo State Government Enhances Tourism Services Professionalism

Published by Gustavo Vargas | El Sol de Hidalgo on February 26, 2024

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In a bid to elevate the standard of tourism services in Hidalgo, the Ministry of Tourism is embarking on a journey to professionalize service providers, focusing on technological integration, promotion, dissemination, and management skills. Elizabeth Quintanar Gómez, the head of the state’s tourism organization, highlighted ongoing efforts to equip individuals in these sectors with necessary competencies.

With a dedicated emphasis on innovation and professionalization, the Tourism Innovation division within the agency is spearheading these initiatives. Quintanar emphasized the pivotal role of information technologies in boosting productivity and profitability within the tourism sector, underscoring their significance in ensuring quality services and instilling confidence in tourists.

According to Quintanar, the Ministry encourages individuals interested in enhancing their skills to seek guidance on leveraging information technologies from their offices. The objective is to facilitate the seamless sale of products or services, thereby enhancing overall service quality and tourist experiences. Key aspects include enabling card payments, disseminating information, managing tourism businesses efficiently, and effective advertising.

Raúl Stanford, director of the Tourism Innovation Area, echoed the sentiment, emphasizing the importance of familiarizing service providers with available payment methods and their associated benefits. The program is designed to cater to a diverse range of professionals, including artisans, restaurateurs, traditional cooks, and food and beverage managers, aiming to broaden their customer base through enhanced service offerings.

Importantly, the Ministry’s role is advisory, devoid of sales or charges. Its primary focus lies in equipping providers with the requisite knowledge to make informed decisions tailored to their specific circumstances. Training sessions are structured to ensure proficiency in utilizing tools effectively to optimize sales and streamline operations.

Beyond transactional aspects, officials underscored the significance of social media management, recognizing its role in modern tourism promotion. As part of the initiative, awareness campaigns highlight the importance of leveraging social networks effectively to amplify reach and engagement, thereby enhancing overall marketing efforts and brand visibility.

In essence, the Ministry’s efforts signify a comprehensive approach to uplifting the tourism landscape in Hidalgo. By nurturing a cadre of proficient service providers equipped with technological prowess and marketing acumen, the region aims to position itself as a premier tourist destination, offering unparalleled experiences and services to visitors. Through collaborative endeavors and strategic guidance, stakeholders are poised to unlock new avenues for growth and development within the burgeoning tourism sector.

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