Growing interest of Europeans for destinations in Sonora
Published by Germán Contreras on February 20, 2023
European tourists are showing a growing interest in visiting the Mexican state of Sonora, according to Julio César Rascón Torres, the president of the Sonoran Association of Tour Operators.
The association’s participation in the International Tourism Fair held in Madrid, Spain in January led to agreements with tour operators from Europe that are now bearing fruit. Some visitors have already arrived from Estonia and Spain, with more expected to arrive for Easter and before the start of summer.
The Spanish family that recently visited Sonora were interested in seeing some of the state’s most popular tourist destinations, including Shark Island. Tour operators are preparing special packages for European agencies, offering tours of various regions of the state. Some of the regions that have caught the attention of European tourists include the cactus, sahuaro, and cardones regions.
Rascón Torres explained that these packages and trips were confirmed during business appointments that the association was able to attend at the International Tourism Fair. The association left the fair well-prepared with information on the packages and tourist destinations in Sonora, including prices. As a result of these contacts, they have achieved positive outcomes.
In recent years, Mexico has been working to diversify its tourism offerings beyond the traditional destinations of Cancun, Los Cabos, and Puerto Vallarta. The Sonoran Association of Tour Operators has been instrumental in promoting Sonora’s tourism attractions, including its beautiful beaches, diverse landscapes, and rich cultural heritage. The growing interest from European tourists is a positive sign for Sonora’s tourism industry, which has been hit hard by the COVID-19 pandemic.
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