Baja California Sur Enjoys Near Full Occupancy for New Year’s Celebrations

Los Cabos, Baja California Sur

MÉXICO » News » December 2023 » Baja California Sur Enjoys Near Full Occupancy for New Year’s Celebrations

Published by Alan Flores | El Sudcaliforniano on December 30, 2023

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Baja California Sur, renowned for its picturesque landscapes, celebrated a booming New Year’s Eve with tourist destinations boasting hotel occupancy levels nearing 100%. Maribel Collins, head of the Secretariat of Tourism and Economy in Baja California Sur, emphasized that this achievement solidifies the region’s appeal for end-of-year festivities.

Collins shared detailed statistics on hotel occupancy across various municipalities. Notably, Los Cabos reached 90%, La Paz ranged between 65-70%, Comondú at 86%, Loreto experienced a range of 58-70%, and Mulegé set a historic high at 98%.

Collins attributed this success to the effective promotion of Santa Rosalía, recently designated as a “Pueblo Mágico,” contributing to the growing popularity of destinations in the area. She highlighted the diversification of tourism, emphasizing the shift from traditional sun-and-beach preferences to a more varied range of experiences, including hiking, cycling, and exploring local communities.

Discussing the composition of tourism, Collins revealed that in Cabo San Lucas, 90% of visitors were international tourists, while La Paz had a reverse pattern with 80% national tourists. This showcased the diverse blend of visitors flocking to enjoy the end of the year in Baja California Sur.

Economic benefits generated by tourism in the region reached an estimated 22 billion pesos annually by 2023, reflecting the success of the tertiary sector. Collins underscored the changing preferences of tourists, emphasizing the growing interest in gastronomy, local traditions, and cultural experiences.

Tourist satisfaction has risen notably, particularly in gastronomic aspects, and there is a heightened interest in ecotourism activities such as bird and whale watching, as well as exploring cave paintings.

Baja California Sur has gained increased national and international recognition, with active participation in prestigious events like the Tianguis Turístico in Mexico City and representation in European tourism fairs.

Looking ahead to 2024, Collins announced continued promotional efforts, including participation in events like the International Tourism Fair (FITUR) and the Tianguis Turístico de Acapulco in March. Additionally, projects such as “Barrios Mágicos” will expand across various southern Californian municipalities.

Collins concluded the interview by emphasizing the state government’s unwavering commitment to supporting artisans, restaurateurs, and all contributors to the tourism sector. The positive momentum and commitment indicate a promising future for Baja California Sur as a thriving tourist destination.

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