Tourism in Veracruz, a strategic sector that promotes state economic diversification
Published by Mauricio García | Diario Horizonte on September 5, 2023
Veracruz has emerged as a pivotal driver of economic diversification. The Secretary of Tourism and Culture of Veracruz reports that tourism now accounts for a substantial 22% of the state’s GDP. This significant contribution underscores the sector’s strategic importance to the region’s economy.
Iván Martínez, the Secretary of Tourism and Culture in Veracruz, has tirelessly collaborated with the state government to launch effective communication campaigns, advertising initiatives, and tourism promotion efforts. These endeavors have yielded substantial benefits for both Veracruz and its local economy. Martínez’s team has focused on creating programs and strategies that benefit local communities, visitors, consumers, and businesses. Notably, they’ve instituted the “My Veracruz Award” program, recognizing outstanding contributors in tourism, including service providers, hotels, restaurants, and native Veracruzanos making a difference in various facets of the country’s tourism sector.
One of the state’s most potent tools for tourism support and promotion is its vibrant festival scene. These festivals aim to celebrate and preserve Veracruz’s status as the “door of America.” Examples include events showcasing Totonac culture, the mesmerizing Papantla flyers ritual, exploration of the Tajín archaeological zone, and summits uniting experts in Olmec culture, recognized as the mother culture of Mesoamerica.
These actions, coupled with continued support for established and traditional festivities across Veracruz’s 212 municipalities, have solidified the tourism sector’s pivotal role in the local economy.
To further expand tourism outside of peak vacation periods and combat seasonality, Veracruz has strategically organized special events, which have become regional anchors. These include the Tajín Summit in March (located in northern Veracruz), Salsa Fest in June (in Boca del Río), Costa Esmeralda Fest in September (in the area of the same name), Cumbre Olmeca in September (in southern Veracruz), Expo Turismo Veracruz in November, and the Xalapa International Festival in December, culminating with the prestigious My Veracruz Tourism Award. These diverse activities aim to stimulate the economy during off-peak seasons and draw visitors from various sectors.
Veracruz boasts a vast array of tourism options, catering to various tastes and preferences. These include sun and beach tourism, nature adventures, gastronomic delights, religious pilgrimages, rural experiences, and cultural immersion. The state also features six magical towns, a UNESCO World Heritage city, and intangible cultural heritage. Its ecosystems range from stunning beaches to lush jungles and majestic mountains, offering something for every traveler. However, it’s the warmth and hospitality of Veracruz’s people that leave an indelible mark on every visitor.
Veracruz’s tourism sector has become a bedrock of economic diversification, contributing significantly to the state’s GDP. Innovative strategies, festivals celebrating local culture, and well-timed events have all played pivotal roles in sustaining tourism beyond the traditional vacation seasons. Veracruz’s remarkable diversity, both in terms of natural attractions and cultural richness, ensures a compelling experience for every traveler.
Yet, at the heart of Veracruz’s tourism success story lies its people, renowned for their warmth and hospitality. These qualities not only enhance the appeal of the state but also reflect the genuine desire to welcome and embrace all who visit this exceptional Mexican destination.
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