Tourism in Michoacán increased in the summer of this year
Published by Ulises Fonseca | El Sol de Morelia on September 1, 2023
The State Secretary of Tourism (Sectur) in Michoacán, Roberto Monroy García, has just revealed some promising news for the local tourism industry. According to his recent report, this summer saw a substantial uptick in tourism, with a total of 1,352,761 visitors descending upon the region. This represents an impressive 11.48 percent increase compared to the same period the previous year.
A noteworthy aspect of this surge in tourism is the accommodation preferences of the visitors. It was found that 60.12 percent of these tourists chose to stay with relatives, opting for the warmth of family hospitality, while only 27.54 percent opted for traditional hotel lodging.
The economic implications of this tourism boom are significant. These visitors injected a total of 2,453 million pesos into the local economy, marking an 8.64 percent increase compared to the revenue generated during the summer of 2022.
What makes this tourism surge even more remarkable is the diversity of the visitor demographic. Michoacán played host to international tourists hailing from the United States, France, Spain, Canada, and Colombia. Among the domestic travelers, a substantial 48.57 percent were from Michoacán itself, exploring their own state. Following closely were tourists from Mexico City, the State of Mexico, Jalisco, and Guanajuato.
The director of Morelia airport, Francisco Aramburo Barrios, also weighed in on this tourism phenomenon. He confirmed substantial growth in air travel, reporting a remarkable 25 percent increase in passenger numbers compared to 2022. In concrete terms, last year saw 1,104,000 travelers passing through the airport, while in 2023, this number is nearing 1,300,000.
Aramburo Barrios expressed optimism, stating that this isn’t just a seasonal surge but a year-round trend. When asked if they were surpassing their expectations, he revealed plans to further improve airport facilities, indicating a strong commitment to sustaining and enhancing the positive trajectory of Michoacán’s tourism industry. The improvement plan is scheduled to kick off on the 25th of this month, ushering in a new era of opportunities for the region’s tourism sector.
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