Summer vacations in Tamaulipas close with an increase in tourism of 4% per year
Published byon August 30, 2023
Tamaulipas has wrapped up its summer vacation season in 2023 with a noteworthy 4% annual increase in tourism. Over the course of six weeks, approximately 3.8 million tourists flocked to the region, with more than half congregating in the southern destinations. This surge in tourism contributed significantly to the industry’s earnings, accumulating an impressive 3,406 million pesos.
The state government, via the Ministry of Tourism, considers this growth as a positive outcome. It signifies a collective boon that has benefited various sectors, including hotels, restaurants, and the sale of locally-made crafts and souvenirs in the region’s many tourist spots.
Benjamín Hernández Rodríguez, the head of the Ministry of Tourism, remarked, “This sustained increase throughout the year is a testament to the commitment to transform Tamaulipas into a first-class tourist destination, with quality service and infrastructure, thus generating a constant flow of visitors that, in turn, fosters an economic flow in benefit of the people.”
The statistics, spanning from July 8 to August 27 (51 days in total), revealed that Ciudad Madero was the frontrunner, hosting a whopping 1,549,797 visitors, closely followed by Tampico with 448,498 tourists. Matamoros recorded 171,409 visitors, while Soto La Marina welcomed 89,300. Reynosa and Ciudad Victoria received 74,772 and 73,427 visitors, respectively.
Among the beaches, Miramar emerged as a significant tourist attraction, drawing in 1,528,044 visitors. Bagdad in Matamoros recorded 171,409, La Pesca 89,300, Treasury in Altamira 39,947, and Barra del Tordo in the municipality of Aldama captivated 20,832, resulting in a total of 1,849,532 beachgoers.
The Magical Town of Tula received 72,380 visitors, while Altamira in the southern zone attracted 66,477. Nuevo Laredo, situated on the border, registered 53,601 visitors, and Jaumave in the Altiplano welcomed 27,203 visitors.
In terms of economic impact, the influx of both national and foreign tourists during this period totaled a remarkable 3,406 million, 949 thousand pesos. These funds bolstered various economic sectors, including service providers, retail, handicrafts, restaurants, and hotels, forming the backbone of the state’s robust tourism industry.
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