Sinaloa Showcases Tourism at Guadalajara’s Arlag International Fair

Sinaloa

MÉXICO » News » May 2024 » Sinaloa Showcases Tourism at Guadalajara’s Arlag International Fair

Published by Christian Bernal | Punto MX on May 24, 2024

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In a bid to promote Sinaloa’s diverse tourist attractions, Ricardo Velarde Cárdenas, head of the Sinaloa Tourism Department, joined forces with the Hotel and Motel Associations of Mazatlán and Los Mochis to participate in the Arlag International Fair in Guadalajara. This significant event, held from May 22 to 24, aims to boost tourism by showcasing the state’s offerings.

Velarde Cárdenas emphasized the importance of this event, which was inaugurated by Vanessa Pérez Lamas, the Secretary of Tourism for Jalisco. The fair saw participation from representatives of both national and international airlines, providing a platform for training and information dissemination to numerous travel agents. The regions surrounding Jalisco, including Guadalajara, are vital markets for attracting visitors to Mazatlán and Sinaloa.

Arlag, organized by associations representing airlines in Guadalajara, is a prominent event featuring exhibitors from national and international tourism companies. Participants include airlines, wholesale operators, tourist destinations, car rental companies, and hotel chains, among others. This diverse mix highlights the extensive networking and business opportunities available at the fair.

During the fair, Velarde Cárdenas was accompanied by representatives from the Hotel and Motel Associations of Los Mochis, Tres Islas of Mazatlán, and the Association of Hotels and Tourism Companies of Mazatlán. These collaborations were marked by important meetings aimed at strengthening ties and promoting Sinaloa’s tourism sector.

The discussions with national and international tourism representatives focused on exchange and promotion efforts, reaffirming Sinaloa’s strong position as a tourist destination. Velarde Cárdenas noted the positive momentum Sinaloa is experiencing, emphasizing the region’s growing appeal to tourists.

These productive meetings also provided an opportunity to inform attendees about the latest developments in Sinaloa’s tourism sector. Special attention was given to travel agencies and promoters from the Bajío region, which includes Guadalajara, León, Michoacán, Aguascalientes, San Luis Potosí, and Zacatecas. These areas are among the primary sources of tourists for Sinaloa.

Overall, the participation in the Arlag International Fair reflects Sinaloa’s strategic efforts to enhance its visibility and attractiveness as a top travel destination. By engaging with key stakeholders and showcasing its unique offerings, Sinaloa aims to strengthen its tourism industry and attract more visitors from critical regions.

Velarde Cárdenas’s engagement at the fair highlights the ongoing efforts to foster tourism growth and solidify Sinaloa’s reputation as a vibrant and welcoming destination. With continuous collaboration and strategic promotion, Sinaloa is poised to see increased tourism activity and economic benefits.

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