Opening of two new air routes will boost tourism in Sonora

Sonora

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Published by on April 30, 2023

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The Mexican state of Sonora is set to boost its tourism sector with the opening of two new air routes. The Hermosillo-Mexico City route will be operated by Viva Aerobus, and the Hermosillo-Cancun route by Volaris. Sonora’s governor, Alfonso Durazo Montaño, said the routes will provide new travel alternatives to the state’s residents and position Sonora as an “extraordinary destination” for national and international visitors. The flights are expected to start on July 2 and 13, respectively.

The new routes were secured after negotiations between the Sonora government and the airlines. Durazo Montaño said the move was part of a wider strategy to promote Sonora’s natural wonders, culture, people and gastronomy to a global audience. He noted that the routes would make it easier for tourists to visit some of the most important destinations in Mexico, while also providing a welcome boost to the local economy.

The move comes as Mexico’s tourism industry continues to recover from the Covid-19 pandemic. The country’s economy is heavily reliant on tourism, and the sector was hit hard by travel restrictions and lockdown measures. However, with vaccination rates increasing and international travel resuming, there are signs of a resurgence. Mexico has been identified as one of the top destinations for post-pandemic travel by various industry analysts.

Sonora is known for its desert landscapes, historic sites and unique cuisine. It is also home to a number of natural wonders, including the Sea of Cortez, the Sierra Madre mountains and the Pinacate Biosphere Reserve. The state has been actively promoting its tourism sector in recent years, with a particular focus on sustainable tourism. It is hoped that the new air routes will help to attract more visitors to the area, providing a boost to local businesses and creating new jobs in the sector.

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