Tourism in San Luis Potosí is promoted through the brand "San Luis Capital, a destination for all"
Published by Xochiquetzal Rangel on March 23, 2023
The City Council of San Luis Potosí in Mexico is launching a new brand, “San Luis Capital, a destination for all,” to promote tourism in the state capital to national and international visitors. The brand seeks to showcase the region’s beauty and deep-rooted history to a wider audience and position it as a preferred destination for Mexico and the world.
The municipal president of San Luis Potosí, Enrique Galindo Ceballos, explained that the brand is not just a name but also a professional tourism tool that will help catapult the city and state as a leading tourist destination.
The director of Municipal Tourism, Claudia Peralta Antiga, stated that the goal is to make San Luis Potosí capital the main travel option for everyone, including young people, the elderly, members of the LGBTIQ+ community, and people with disabilities. To achieve this, the municipality has created tools such as the website and 30 videos of “Road Trip” and “Walk Trip” tours, enabling people to see the tourist destinations in the capital.
The brand logo features pink, orange, purple, and green colors, reflecting the pink quarry, gastronomy, history, natural landscapes, and sport in the region. The council plans to promote San Luis Potosí as a national tourist destination through the Tianguis Turístico in Mexico City and internationally in countries such as the United States and Colombia.
Peralta Antiga added that the brand’s implementation will encourage people to stay longer in the city to explore its corners. San Luis Potosí hopes that this brand will transform it from a destination where people only spend 24 hours to a place where they will stay for about a week.
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