Increased arrival of foreign tourism in Tampico
Published by Paulo Monsiváis | El Sol de Tampico on July 9, 2023
Tampico, the bustling city in Tamaulipas, Mexico, has experienced a notable increase in foreign tourism during 2023, with a significant rise of 20%. This surge suggests that Tamaulipas is increasingly gaining recognition as a preferred destination among a specific group of international visitors, particularly in the southern part of the state. The influx of tourists from abroad, predominantly from Europe, the United States, and Canada, has contributed to the region’s thriving tourism market.
Alberto Ortega Ortega, President of the South Tamaulipas Hotel Association, emphasized that the current trend is driven by a variety of factors. One notable factor is the tendency for individuals to visit this area of Mexico to reunite with acquaintances or family members employed in the region. Additionally, the city’s promotional efforts have played a pivotal role in attracting foreign tourists. Ortega Ortega stated, “We have everything that foreign tourists seek, and gradually, we will witness an even greater influx of international visitors.”
He further highlighted that while younger travelers may gravitate toward the Pacific coast or the Caribbean, Tampico is increasingly becoming the preferred choice for families seeking a memorable vacation destination. The city boasts several attractions that contribute to its appeal, including being the seventh city in Mexico with a tour bus and featuring the second-largest Ferris wheel in the country. Furthermore, Miramar beach, the sole internationally certified beach in the Gulf of Mexico, and the ongoing development around Laguna del Carpintero significantly bolster Tampico’s tourism offerings.
Recent indicators demonstrate promising prospects for the upcoming holiday season. Ortega Ortega shared that a considerable number of visitors flocked to the city last week, and hotels have reported a surge in inquiries regarding rates and reservations. The outlook appears favorable, with an occupancy rate reaching 72% over the past weekend and an average of 65% throughout the week, indicating a consistent upward trend. With these figures in mind, it is anticipated that Tampico will maintain an occupancy rate above 60%, resulting in significant economic benefits for the city over the next two months.
As Tampico continues to enhance its reputation as a sought-after tourist destination, the region looks forward to welcoming a growing number of international visitors. The surge in foreign tourism serves as a testament to Tampico’s allure, bolstered by its vibrant attractions, beach certifications, and ongoing development projects. With favorable forecasts and promising occupancy rates, the city is poised to reap substantial economic rewards in the coming months, cementing its status as a premier destination in Tamaulipas and beyond.
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