Boosting Tourism in Nogales: Leveraging Industrial and Commercial Opportunities

Sonora

MÉXICO » News » February 2024 » Boosting Tourism in Nogales: Leveraging Industrial and Commercial Opportunities

Published by | El Imparcial on February 24, 2024

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Hotels in Nogales, Sonora, are reaping the benefits of industrial and commercial tourism, with a significant portion of their business—up to 80%—stemming from this sector. Carlos Jiménez Robles, the president of the Convention and Visitors Bureau (OCV) in the city, formerly known as the Nogales Hotel and Motel Association, highlighted this trend. He emphasized that while industrial and commercial tourism dominate, about 20% of their clientele consists of travelers passing through the border or visiting family, attending sporting events, passport appointments, and other similar activities.

Robles emphasized the need for creative strategies to boost room nights in the city due to its heavy reliance on business-related tourism. According to him, the hotel market in Nogales primarily caters to individuals engaged in business activities such as working in maquiladoras, undergoing training at commercial or fast-food chains, engaging in product sales, or providing technical services. This demographic forms the core market for the city’s hotels.

To capitalize on this market, the OCV is actively engaged in promotional activities targeting groups visiting for work-related purposes. Robles mentioned their efforts to secure future contracts with these groups, highlighting the importance of fostering long-term relationships with clients in this sector. Additionally, the OCV is striving to diversify the city’s tourism offerings by attracting large groups through sporting events, educational programs, artistic exhibitions, and cultural festivals, among other initiatives.

However, Robles noted the challenges faced by the OCV in promoting tourism due to limited resources. He lamented the lack of necessary support from the state government, particularly concerning the return of taxes collected by the state. While other municipalities receive support from the government, Nogales has been left to navigate promotional activities with limited resources. Despite these obstacles, the OCV remains committed to driving tourism growth in the city.

Efforts to expand Nogales’ tourism reach include collaborating with municipalities, government agencies, and other organizations to organize events and attract visitors. Robles stressed the importance of leveraging partnerships to enhance the city’s appeal to tourists beyond the industrial and commercial sectors. By diversifying the tourism landscape, Nogales aims to become a destination for a broader range of travelers, thereby stimulating economic growth and enhancing its reputation as a vibrant and dynamic city.

Robles emphasized the need for strategic planning and resource allocation to maximize the city’s tourism potential. Despite the challenges, he expressed optimism about Nogales’ ability to thrive as a tourist destination, given its strategic location and diverse offerings. With continued efforts and support from stakeholders, Nogales aims to strengthen its position in the tourism market and capitalize on the opportunities presented by industrial and commercial tourism.

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