Boosting Tourism in Nogales: Leveraging Industrial and Commercial Opportunities

Sonora

MÉXICO » News » February 2024 » Boosting Tourism in Nogales: Leveraging Industrial and Commercial Opportunities

Published by | El Imparcial on February 24, 2024

Visit Mexico

Hotels in Nogales, Sonora, are reaping the benefits of industrial and commercial tourism, with a significant portion of their business—up to 80%—stemming from this sector. Carlos Jiménez Robles, the president of the Convention and Visitors Bureau (OCV) in the city, formerly known as the Nogales Hotel and Motel Association, highlighted this trend. He emphasized that while industrial and commercial tourism dominate, about 20% of their clientele consists of travelers passing through the border or visiting family, attending sporting events, passport appointments, and other similar activities.

Robles emphasized the need for creative strategies to boost room nights in the city due to its heavy reliance on business-related tourism. According to him, the hotel market in Nogales primarily caters to individuals engaged in business activities such as working in maquiladoras, undergoing training at commercial or fast-food chains, engaging in product sales, or providing technical services. This demographic forms the core market for the city’s hotels.

To capitalize on this market, the OCV is actively engaged in promotional activities targeting groups visiting for work-related purposes. Robles mentioned their efforts to secure future contracts with these groups, highlighting the importance of fostering long-term relationships with clients in this sector. Additionally, the OCV is striving to diversify the city’s tourism offerings by attracting large groups through sporting events, educational programs, artistic exhibitions, and cultural festivals, among other initiatives.

However, Robles noted the challenges faced by the OCV in promoting tourism due to limited resources. He lamented the lack of necessary support from the state government, particularly concerning the return of taxes collected by the state. While other municipalities receive support from the government, Nogales has been left to navigate promotional activities with limited resources. Despite these obstacles, the OCV remains committed to driving tourism growth in the city.

Efforts to expand Nogales’ tourism reach include collaborating with municipalities, government agencies, and other organizations to organize events and attract visitors. Robles stressed the importance of leveraging partnerships to enhance the city’s appeal to tourists beyond the industrial and commercial sectors. By diversifying the tourism landscape, Nogales aims to become a destination for a broader range of travelers, thereby stimulating economic growth and enhancing its reputation as a vibrant and dynamic city.

Robles emphasized the need for strategic planning and resource allocation to maximize the city’s tourism potential. Despite the challenges, he expressed optimism about Nogales’ ability to thrive as a tourist destination, given its strategic location and diverse offerings. With continued efforts and support from stakeholders, Nogales aims to strengthen its position in the tourism market and capitalize on the opportunities presented by industrial and commercial tourism.

Share this article:
Visit Mexico

More Recent News about Tourism in México

Mexico
Mexico

Mexico Ranks Among Top 10 Global Tourist Favorites

Mexico has secured its position among the top 10 most favored tourist destinations worldwide, according to official figures from the Secretariat of Tourism (Sectur), reflecting robust growth in various tourism indicators such as foreign direct investment, visitor spending, and international traveler income.… Read More

Read More »
Capital Cities of Mexico
Mexico

Mexico Sees Decline in Tourist Currency Attraction

In 2023, Mexico experienced a notable setback in its quest to attract tourist spending, slipping five places in the global ranking for foreign currency collection compared to the preceding year. According to the latest data from the UN Tourism, Mexico landed at the 15th spot, despite amassing a historic sum of 30,809.5 million dollars in tourist revenue.… Read More

Read More »
Mazatlán, Sinaloa
Sinaloa

Mazatlán Experiences Surge in Visitors

Ricardo “Pity” Velarde Cárdenas, the head of the Ministry of Tourism in Sinaloa, has highlighted a notable increase in visitors to Mazatlán over the recent election weekend. According to Velarde, the city witnessed a significant rise in occupancy levels, with tourists flocking to the destination to enjoy its offerings while also demonstrating a sense of responsibility towards participating in the democratic process.… Read More

Read More »
Manzanillo, Colima
Colima

Discover the Magic of Manzanillo’s Agave Route

Manzanillo, a coastal gem in Colima, traditionally known for its sun-soaked beaches, is now diversifying its tourist offerings with the introduction of the Agave Route. This innovative addition allows visitors to immerse themselves in the rich history, traditions, and flavors surrounding Mexico’s iconic agave plant.… Read More

Read More »
Marea Rosa
Mexico

Mexico Prepares for Landmark Election: First Female President in Sight

This Sunday, approximately 98 million Mexicans will cast their votes in a historic election, potentially ushering in the country’s first female president. The election pits Claudia Sheinbaum of the ruling coalition, Let’s Keep Making History, against Xóchitl Gálvez of the opposition alliance, Force and Heart for Mexico, with Jorge Álvarez Máynez of the Citizen Movement also in the race.… Read More

Read More »
Chichen Itza
Yucatan

New Air Routes Boost Tourism in Mérida

Mérida is set to enhance its international tourism through the introduction of new air routes. The Director of Economic Development and Tourism of Mérida, José Luis Martínez Semerena, announced partnerships with airlines such as Viva Aerobus to establish direct flights between Mérida and Bogotá, with a layover in Cancún.… Read More

Read More »
Puerto Vallarta, Jalisco
Jalisco

Puerto Vallarta Shines Among World’s Best Free Attractions

Puerto Vallarta, a popular Mexican tourist destination, has been recognized as one of the top 20 places in the world for its outstanding free attractions. The ranking, conducted by NeoMam Studios on behalf of CashNetUSA, places Puerto Vallarta in the 15th spot globally, highlighting its appeal to budget-conscious travelers.… Read More

Read More »
Visit Mexico

Tourist attractions in México

Archaeological Sites

Archaeological Sites

The Archaeological Zones are the cultural past of every Mexican. You will be amazed at the ambient, nature and the environment that surrounds them. Climbing to the top or being around it will take us back in time to admire every detail. México is a country of culture and traditions, many of which we have inherited from the pre-Hispanic inhabitants of this vast territory, although it is true that there were more settlements in the central and southern part of the country, it is also possible to find some archaeological remains in the north.
Read More

Read More »
Ecotourism in Mexico

Ecotourism and Adventure

Mexico is one of the best countries for Ecotourism as it has a great variety of flora and fauna, as well as a large number of refuges for extraordinary species. You can enjoy recreational activities of appreciation and knowledge of nature through contact with it, such as: stargazing, observation of natural attractions, wildlife and bird watching. Throughout México there are more than 176 protected natural areas, 5 of them considered by UNESCO as Natural Heritage of Humanity. Just for this and much more, we believe that Mexico is a Paradise for Ecotourism.… Read More

Read More »
Gastronomy of Puebla

Gastronomy

The Gastronomy of Mexico has a great diversity of typical dishes, which is why it was recognized by UNESCO as Intangible Heritage of Humanity. The basic and representative ingredients of Mexican dishes are: corn, coriander, chili, beans, piloncillo, nopal and tomato. Mexican cuisine is also characterized by its sauces, which serve as an accompaniment to traditional dishes, prepared based on spices.… Read More

Read More »
Capital Cities of Mexico

Capital Cities

Folklore, gastronomy, literary culture, art and exhibitions, is what you will find in the capitals of the states of Mexico. To the north, colonial Mexico, Puebla, Guadalajara, Guanajuato, the Sonoran desert and the California peninsula. To the east Veracruz and the gulf. To the west Acapulco, Oaxaca and Tuxtla Gutiérrez. And to the south the Riviera Maya and the pyramids of Chichén-Itzá, Tulúm and Cobá in Yucatán, Palenque in Chiapas, the cenotes, and the Central American jungles.… Read More

Read More »
Interesting Sites and Activities

Traditions in Mexico

It is practically impossible to make a meticulous, and above all, accurate selection of the places to visit in Mexico. Each place that our country houses is unique and beautiful in its own way. Mexico, with its nearly 2 million km², has a large number of scenarios to offer, as well as endless activities to do. Do not lose your way and enter the places to visit in Mexico. In Mexico, apart from the beaches and its famous archaeological sites, there are many other really interesting sites and activities that you should know. In the surroundings of the main cities you will find places full of culture and tradition, where you can spend relaxing, interesting and fun vacations. On your trip through Mexico you cannot stop obtaining souvenirs, the crafts that are made here are of the highest quality and recognized worldwide. A shopping tour cannot be missed.… Read More

Read More »
Beaches in Mexico

Beaches

On the Beaches of Mexico you can immerse yourself in the intense blue ocean of the Pacific bays, sunbathe on the shore of the warm and transparent waves of the Caribbean Sea in Quintana Roo or even rest on the beautiful coasts of the Gulf of Mexico. Mexican beaches hide wonderful secrets for the traveler. By visiting them, in addition to enjoying the excellent climate and water activities, you can discover splendid archaeological sites and interesting colonial cities without traveling long distances.… Read More

Read More »
Magical Towns in Mexico

Magical Towns

A Magical Town is a place with symbols and legends, towns with history that in many cases have been the scene of transcendent events for our country, they are places that show the national identity in each of its corners, with a magic that emanates from its attractions ; visiting them is an opportunity to discover the charm of Mexico. The Magical Towns Program contributes to revalue a set of populations in the country that have always been in the collective imagination of the nation and that represent fresh and varied alternatives for national and foreign visitors. A town that through time and in the face of modernity, has conserved, valued and defended its historical, cultural and natural heritage; and manifests it in various expressions through its tangible and intangible heritage. A Magical Town is a town that has unique, symbolic attributes, authentic stories, transcendent events, everyday life, which means a great opportunity for tourist use, taking into account the motivations and needs of travelers.… Read More

Read More »
States Of Mexico

States Of Mexico

Mexico has an incredible diversity of landscapes, where the beauty of its beaches, internationally recognized, stands out. In its vast territory of coasts, there are beaches of unparalleled beauty, and colorful landscapes. A large network of first-class hotels and tourist services is available to visitors to these beaches. Mexico is also mystical places, dotted with archaeological testimonies inherited from its original inhabitants. Monuments made by the Mayas, Aztecs and Toltecs are located in magical landscapes, like lighthouses in an ocean of natural beauty. They offer visitors buildings that tell their history, and museums that collect their cultural heritage. And that keep alive ancestral traditions, in ceremonies and festivals, where you can enjoy cultural activities and entertainment.… Read More

Read More »
Visit Mexico

Leave a Reply

Your email address will not be published. Required fields are marked *