Sonora strengthens sports and cultural tourism promotion in Arizona

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MÉXICO » News » June, 2023 » Sonora strengthens sports and cultural tourism promotion in Arizona

Published by Uniradio Informa on June 24, 2023

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Sonora is making efforts to enhance its sports and cultural tourism promotion by establishing collaborations with Arizona. The Government of Sonora, specifically the Ministry of Tourism (Sectur), has entered into agreements with various working groups in Arizona to learn about successful strategies in sports tourism promotion and to showcase Sonoran cultural events.

In a meeting attended by influential figures from the sports sector, including decision makers from major professional teams in Phoenix, one of the proposed agreements was the exchange of best practices based on the outcomes of significant events organized by each party. The aim is to foster a stronger fan base for the teams promoted by both states by organizing sports events on either side of the border.

Secretary of Tourism in Sonora, Gradillas Pineda, highlighted the significance of building a relationship with Arizona’s sports teams, emphasizing the importance Governor Alfonso Durazo places on promoting Sonora’s sports in Arizona and vice versa. Pineda noted that this collaboration not only promotes sports but also provides opportunities for young people to participate, generates excitement, boosts the economy, and attracts tourism.

Following this, Pineda, along with Secretary Miguel Torruco, met with officials from the Visit Tucson office and founders of the Agave Heritage Festival at the Mexican consulate in Phoenix. The purpose of this meeting was to establish a joint agenda to promote the Ruta del Bacanora during these events and to seek the collaboration of Visit Tucson in terms of tourism promotion in the Megaregion.

The collaboration between Sonora and Arizona aims to strengthen the tourism industry by leveraging the cultural and sporting assets of both regions. By sharing best practices, Sonora hopes to enhance its sports tourism initiatives and draw visitors from Arizona to experience Sonoran cultural events. Additionally, the partnership seeks to promote the Ruta del Bacanora, a cultural route, during festivals and events, further enticing tourists to explore the offerings of Sonora.

The meetings held between Sonora and Arizona authorities signify a commitment to fostering collaboration and mutual growth in the tourism sector. By working together, these regions aim to create a positive impact on their economies, attract more visitors, and provide opportunities for the youth to engage in sports and cultural activities. This partnership not only benefits the participating states but also strengthens the bond between Mexico and the United States.

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