Sonora obtains the distinction of two Magical Towns after 11 years
Published byon June 26, 2023
Sonora has reason to celebrate as two of its towns, Ures and San Carlos, have been officially recognized as Magical Towns by the Ministry of Tourism of the Government of Mexico. This distinction, which promotes Sonora as a significant national and international tourist destination, marks the culmination of a remarkable 11-year journey. Governor Alfonso Durazo Montano expressed his satisfaction with this achievement.
Governor Durazo highlighted that Ures had made three unsuccessful attempts to secure the appointment, while San Carlos had gone through the process twice before without success. He emphasized the excellent work carried out during his administration that finally led to the recognition of these two deserving destinations as Magical Towns.
With this designation, Ures and San Carlos will benefit from various initiatives aimed at enhancing tourism in the region. These include strategies to attract tourists, marketing and promotion of the tourist offerings, technical assistance from federal agencies to the local population, and the modernization of tourism-related businesses, particularly micro, small, and medium-sized enterprises.
Governor Durazo emphasized that the responsibility for the entire registration process rested on both the municipality and the state Ministry of Tourism. They acted as intermediaries, coordinating closely with the Ministry of Tourism of the Government of Mexico to ensure compliance with all the requirements for earning the distinction of Magical Towns.
It is worth noting that Álamos was the first town in Sonora to receive the title of Magical Town in August 2005, followed by Magdalena de Kino in March 2012. Now, after 11 years, Sonora proudly welcomes Ures and San Carlos as its newest Magical Towns. This achievement is particularly noteworthy as it is the first time in history that the state has been awarded two Magical Town designations simultaneously.
The Magical Town program aims to preserve and promote the cultural, historical, and natural heritage of towns across Mexico, boosting their tourism potential and providing economic opportunities for local communities. Sonora’s success in securing these designations demonstrates the state’s commitment to nurturing its unique cultural and natural treasures while attracting visitors from around the world.
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