Puerto Vallarta captures 55% of the economic benefit from tourism in Jalisco, in the first semester
Published by José Fernando Ortega on July 27, 2023
In the first semester of this year, Jalisco‘s tourism sector experienced remarkable growth with close to 17 million visitors exploring its main destinations, which include Guadalajara, Puerto Vallarta, Costalegre, Chapala, and San Juan de los Lagos. This influx of tourists contributed to a substantial economic benefit of 40 billion pesos. Among these destinations, Puerto Vallarta stood out as the top performer, capturing a significant 55% of the total economic gain.
The latest statistics released by the Jalisco Secretary of Tourism on Thursday revealed that Puerto Vallarta welcomed an impressive three million visitors between January and June, generating an economic benefit of 22 billion pesos in the process. The region’s overall economic flow reached 40 billion pesos, marking a remarkable increase of nearly 27% compared to the figures recorded in 2019. Additionally, the current year’s performance showed a commendable growth rate of 10% when compared to the previous year.
The thriving numbers in Puerto Vallarta’s influx of visitors and economic benefits serve as a testament to the continuous growth of this beloved beach destination. Compared to 2019, the city witnessed an astounding 46.49% increase in visitors, and an impressive 7.94% rise compared to the previous year. Furthermore, the economic benefit generated in Puerto Vallarta has surpassed 22 billion pesos, demonstrating an outstanding growth rate of 33% when compared to 2019. The destination also saw a solid 5% increase in economic benefit compared to 2022.
A key factor contributing to Puerto Vallarta’s success has been its high hotel occupancy rate, which reached an impressive 77%. This occupancy rate exceeded the records from the previous year by 3%, showcasing the enduring popularity of the destination among tourists.
The tourism sector in Jalisco, particularly in Puerto Vallarta, has rebounded remarkably from the challenges posed by the pandemic, showcasing its resilience and allure as a preferred travel destination. With stunning beaches, rich culture, and a diverse range of attractions, Puerto Vallarta has continued to attract visitors from all over the world, contributing significantly to the economic prosperity of the region.
Local authorities and businesses in Puerto Vallarta are pleased with the positive performance and look forward to sustaining this growth momentum. The influx of visitors has not only boosted the local economy but has also created numerous job opportunities in the hospitality and service industries, benefiting the local communities.
As the tourism industry continues to flourish in Jalisco, the region remains committed to providing top-notch experiences and preserving its natural beauty and cultural heritage for future generations of travelers to enjoy. With the positive outlook and ongoing efforts to enhance tourism infrastructure, Puerto Vallarta is poised to maintain its position as a leading player in Mexico’s tourism landscape.
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