Hotel occupancy of 70% is expected in summer in San Luis Potosí
Published by Mayra Tristán | El Sol de San Luis on July 9, 2023
In an optimistic projection for this summer season, Rafael Armendáriz Blázquez, President of the Mexican Association of Hotels and Motels, estimates that hotel occupancy in San Luis Potosí could reach between 65% and 70%. After enduring three years of the pandemic, people are eagerly seeking opportunities to venture out, and while many may opt for beach destinations for their summer vacations, it is crucial to acknowledge that the lingering effects of the “economic pandemic” persist. Consequently, both the private sector and local municipalities must collaborate to devise strategies that encourage tourism in the region.
Armendáriz Blázquez emphasized his willingness to collaborate with the hotel sector to collectively promote San Luis Potosí as a desirable tourist destination. The objective is to brainstorm and implement attractive offerings that entice visitors during the summer months. As part of this effort, the hoteliers are considering providing promotions and travel packages that highlight the unique attractions of San Luis Potosí.
In pursuit of this goal, fruitful discussions have already taken place with the Secretary of Tourism, and further collaboration between all parties involved is anticipated. One particular event that requires significant promotion is the upcoming Potosina National Fair, which coincides with the summer season.
Armendáriz Blázquez stressed the importance of raising awareness about this event to attract a multitude of visitors. By effectively promoting the fair and showcasing the diverse cultural experiences it offers, San Luis Potosí stands to benefit from increased tourism during this period.
The success of the tourism promotion endeavors will be reflected in the occupancy rates of hotels. The anticipated outcome is a hotel occupancy rate ranging from 65% to 70% during the summer season. The positive forecast underscores the potential for San Luis Potosí to captivate both domestic and international tourists, who seek to explore its captivating attractions and immerse themselves in the rich local culture.
With an eager public yearning for travel experiences and an understanding of the ongoing economic challenges, the collaboration between the private sector, municipalities, and the hotel industry is vital. By combining their efforts to create compelling promotions and travel packages, the aim is to entice a significant number of visitors to choose San Luis Potosí as their summer destination.
The projected occupancy rates serve as an encouraging sign for the region, offering hope for a revival in tourism and a positive impact on the local economy.
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