45 million pesos are allocated to tourism promotion for Veracruz

Veracruz

MÉXICO » News » July, 2023 » 45 million pesos are allocated to tourism promotion for Veracruz

Published by golpepolitico on July 15, 2023

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Veracruz, Mexico’s Secretary of Tourism, Iván Martínez Olvera, recently announced that they have invested 45 million pesos in promoting tourism in the state through a two percent trust fund for lodging. This funding has been utilized for various national and international campaigns aimed at attracting visitors to Veracruz. Martínez Olvera highlighted that the impact of their efforts goes beyond the initial investment, as they benefit from numerous agreements, interviews, and meetings at the national level, which help promote Veracruz at no additional cost.

In their promotional initiatives, Veracruz has prioritized featuring the state’s eight current magical towns and securing participation in national television programs. Martínez Olvera emphasized the active collaboration between Veracruz and these magical towns, asserting that they have an ongoing and effective promotional campaign with them. The Secretary of Tourism believes that the return on investment in tourism is estimated to be around six times the initial expenditure.

Martínez Olvera expressed confidence that within six months, Veracruz will experience a minimum growth of eight percent in terms of both tourist attraction and economic benefits. This projected growth is the foundation for the addition of two new magical towns to the state. Furthermore, he anticipated that over three million tourists will visit Veracruz during the upcoming vacation period, resulting in an estimated economic benefit of three billion pesos. To accommodate this influx of visitors, the entire state is preparing to receive tourists, with the seven tourist regions experiencing positive reception.

The Veracruz-Boca del Río conurbation area stands out as the primary destination for tourists, achieving full occupancy in its hotels. The capital region follows closely, maintaining an 85 percent occupancy rate, while the northern zone, including Tuxpan and Papantla, experiences hotel occupancy rates of 95 percent and between 85 and 90 percent, respectively. Although Martínez Olvera acknowledged that a month-long period of high occupancy requires evaluation, he remains optimistic about the state’s tourism prospects.

With a projected growth of 51 percent compared to the previous year, Veracruz’s tourism industry is anticipating a fruitful period ahead. The Secretary of Tourism is committed to delivering accurate figures regarding the economic impact of these efforts once the period concludes. Veracruz’s dedication to promoting tourism and its collaboration with magical towns are expected to continue driving economic growth and attracting visitors to the state.

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