Total recovery of tourism is foreseen in Guanajuato this 2023
Published by Julio Ramos on February 11, 2023
The head of the Secretary of Tourism of Guanajuato, Juan José Álvarez Brunel, reported that the full recovery of the state’s tourism industry would be in 2023. Last year, only two indicators showed improvement and returned to their pre-pandemic level. These indicators were the arrival of international tourists, which increased between 6% and 10%, and private investment in tourism, which reached 1,900 million pesos, 200 million more than in 2019.
In 2019, the total economic flow for tourism was 72 billion pesos with 27 million visitors, and it’s expected to surpass this figure in 2023. The head of the Ministry of Tourism is confident about the positive outcome as the state will continue to host promotions, festivities, and events like the Rally and the Tourist Tianguis in Mexico City. The Holy Week and Easter holidays are also expected to drive tourism, and the first quarter has already seen a lot of activity and participation from Guanajuato.
During the first long weekend, the entity recorded an economic flow of close to 600 million pesos, which met the projections and improved the indicators with the aim of reaching pre-pandemic levels. The head of the Ministry of Tourism is optimistic about the future and believes that the road is positively heading towards achieving the recovery of the numbers before the pandemic.
In conclusion, the head of the Secretary of Tourism of Guanajuato reported that the full recovery of the state’s tourism industry is expected in 2023, as only two indicators have recovered their pre-pandemic level. The state is confident about the future as it will continue to host various events and holidays that are expected to drive tourism. The first quarter has already seen a lot of activity and the head of the Ministry of Tourism is optimistic about the future.
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