Colima Emerges as Premier Tourist Hub with Sustainable Growth

Colima

MÉXICO » News » December 2023 » Colima Emerges as Premier Tourist Hub with Sustainable Growth

Published by Milenio Digital on December 6, 2023

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Colima is making significant strides as one of Mexico’s preferred tourist hotspots, according to a report presented by Jorge Padilla Castillo, the Undersecretary of Tourism. The report, derived from Governor Indira Vizcaíno’s Second Government Report, underscores Colima’s remarkable tourism growth, attributing it to a well-executed positioning and promotion strategy.

Padilla Castillo emphasized the pivotal role of tourism in Colima’s development, citing its contribution to nearly 40 thousand jobs and economic benefits. The state has seen substantial progress between November 2022 and July 2023, recording an economic benefit of 4,888 million 669,949 pesos, a tourist influx of 1,439,091 visitors, and an average hotel occupancy of 49.39%.

The notable increase of 27.43% in economic benefits, 27.66% in tourist influx, and a substantial 23.08% rise in hotel occupancy compared to 2022 showcase Colima’s growing competitiveness in the tourism sector.

Despite the nationwide cessation of Aeromar operations, the “Miguel de la Madrid Hurtado” National Airport experienced a 19.97% surge in commercial flight passengers, reaching 87,058 in 2023. Aeroméxico played a crucial role in maintaining air connectivity.

The Manzanillo-Costalegre International Airport also thrived, hosting 853 flights and 75,229 people from various locations, including Canada and the United States, through the operation of five airlines.

Cruise tourism played a significant role in Colima’s appeal, welcoming 14 cruise ships and 38,724 visitors, generating an economic benefit of $34,493,364.00. Renovations to the tourist pier, facilitated by the state government and ASPIONA’s support, further enhanced the region’s attractiveness.

This tourism surge has translated into increased collection of the Lodging Tax, managed responsibly in collaboration with the private sector. Colima currently boasts 279 accommodations with 8,920 rooms, with Manzanillo leading the way with 5,165 rooms across 113 facilities.

Colima’s government and the Undersecretariat of Tourism have backed this growth with various events, including Colima Birding, Manzanillo Gran Festival International Triathlon, Papalote Coastal Festival, Colima 500 Years Parade, Siddhartha Concert, and Press Familiarization Trips.

Colima is not only solidifying its status as a favorite tourist destination but is showcasing sustainable growth, a testament to a well-rounded strategy and an unwavering commitment to tourism development. These accomplishments position Colima as a noteworthy player in both national and international tourism.

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