Tecate will be beautified with the Magical Color Routes program
Published by México Ruta Mágica on August 7, 2023
Tecate, a charming town nestled in the heart of Baja California, is set to undergo a stunning transformation through the implementation of the Magical Color Routes program. Accompanied by esteemed dignitaries including Governor Marina del Pilar Ávila Olmeda, Miguel Aguíñiga Rodríguez, Secretary of Tourism of Baja California, Edgar Darío Benítez Ruiz, the municipal president of Tecate, and the Honorable Zhang Run, Ambassador of the People’s Republic of China in Mexico, the Ministry of Tourism (Sectur) officially announced the town’s continuation as a ‘Magical Town’ – a prestigious designation earned in 2012, thanks to the town’s dedicated efforts and captivating allure.
Tecate, revered for its breathtaking landscapes, boasts remarkable attractions, with the journey to the town highlighted by the mystical allure of La Rumorosa, where nature and mountains coalesce to gift visitors with awe-inspiring views. Notably, the town is home to the historically significant El Vallecito archaeological site and a renowned brewery that harks back to its origins, offering a tantalizing glimpse into the craftsmanship of Mexico’s prideful drink.
Remarkably, Tecate plays a pivotal role in the illustrious Baja California Wine Route, a triumvirate of vinicultural excellence along with Tijuana and Ensenada. This route showcases the region’s rich viticulture heritage, offering tourists unique gastronomic and tasting experiences. Highlighting this, the 2022 Catalog of Wine Tourism Products and Routes of Mexico, crafted in collaboration with the Mexican Wine Council, holds a treasure trove of information on vineyards, wineries, and associated attractions across the 14 wine-producing states.
The Puerta Norte route originating from Tecate stands as an emblematic travel incentive, fostering tourist footfalls, economic growth, job opportunities, and investments. Sectur’s head, Torruco Marqués, accentuated Tecate’s potential for rural tourism, a catalyst for sustainable municipal development, job creation, and environmental equilibrium.
Underpinning President Andrés Manuel López Obrador’s commitment to harness tourism as a vehicle for social harmony, Sectur has been instrumental in guiding new ventures. Moreover, Sectur Baja California, in conjunction with Tecate, has orchestrated a series of educational initiatives, spanning courses in Food Hygiene, Tourism Culture, and Problem Solving, benefiting 101 individuals.
Amidst these endeavors, the call to participate in the second International Tianguis de Pueblos Mágicos, scheduled for September 21-24 in Los Angeles, and the fifth edition in Pachuca from November 22-25, resonates. These platforms converge to celebrate the ethereal beauty of Tecate and other ‘Magical Towns’. The Ministry of Tourism is also dedicated to offering online seminars, leveraging social networks to disseminate expert knowledge on pivotal topics, exemplified by the August 10 discussion on Magical Towns.
In a heartening reflection, Governor Marina del Pilar Ávila Olmeda extolled Tecate’s decade-long tenure as a Magical Town. A testament to the town’s preservation of its cultural heritage, she emphasized that the magic within Tecate’s realm had been woven over centuries.
As the Magical Color Routes program unfurls its transformative canvas upon Tecate’s tapestry, it not only promises to enhance the town’s allure but also sets a splendid precedent for cultural preservation and sustainable tourism, embodying the spirit of unity and progress.
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