Price Travel Hot Sale boosts tourism in San Luis Potosí
Published by Luis David on August 9, 2023
San Luis Potosí‘s tourism landscape is basking in the glow of success, thanks to a strategic partnership between the municipal government and the Price Travel platform. The 2023 Hot Sale, a widely anticipated event, has breathed new life into the region’s tourism sector, propelling key metrics like reservations, lodging nights, and passenger numbers into impressive double-digit growth territory. Claudia Lorena Peralta, the astute Director of Municipal Tourism, shared this exciting development.
Peralta disclosed that the collaboration between the San Luis Potosí City Council and the travel agency has yielded remarkable results: a remarkable 40% surge in reservations, a whopping 62% uptick in lodging nights, and a solid 41% rise in passenger numbers compared to the same time frame in the previous year.
In concrete economic terms, this upswing translates into an estimated injection of a substantial half a million pesos into the local economy. Peralta was quick to highlight an especially noteworthy outcome – the heightened visibility of the San Luis Capital brand on the Price Travel sales platform. This surge in prominence comes hand in hand with tempting discounts of up to 40% on reservations.
The impact of this campaign has rippled across both digital and physical domains. Impressively, over 4.8 million curious visitors flocked to the Price Travel website, while a staggering three million potential globetrotters across Mexico and Latin America were tantalized with the prospect of irresistible deals to explore the charms of San Luis Potosí. The campaign’s resonance on social media platforms was equally staggering, capturing the attention of an audience exceeding five million users.
The recent joint presentation by Price Travel and local authorities revealed a jaw-dropping 40% spike in tourism-related sales for San Luis Potosí, compared to the equivalent period in the preceding year. Delving further into the data, it became apparent that travel agents emerged as the primary driving force behind this impressive surge in sales.
Amid these surges, a particular standout detail is the surge in the average nightly rate, which soared to 1,336 Mexican pesos. A testament to the event’s growing prominence, reservations now boast an average lead time of 7.2 days – a clear increase from the 5.8 days noted merely a year earlier. This trend indicates not only heightened enthusiasm for San Luis Potosí as a sought-after destination but also a strategic shift in planning behavior among travelers.
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