Playa Miramar is “the jewel in the crown” of tourism in Tamaulipas

Tamaulipas

MÉXICO » News » August 2023 » Playa Miramar is “the jewel in the crown” of tourism in Tamaulipas

Published by Mariela Macay | El Sol de Tampico on August 18, 2023

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Playa Miramar stands out as the undeniable gem of Tamaulipas‘ thriving tourism, welcoming a staggering 1.6 million tourists to its pristine shores. The State Tourism Secretariat has proudly revealed that this surge in visitors has triggered a notable boon across various sectors of the local economy, including restaurants, bars, hotels, shops, and handicrafts, all of which have reported a significant upswing in profits.

Benjamín Hernández Rodríguez, the State Secretary of Tourism, disclosed that the beaches of Tamaulipas have emerged as the most coveted destinations for tourists. He particularly underscored the allure of Miramar Beach in Ciudad Madero, which alone has attracted an impressive 1.16 million visitors. Not to be overshadowed, Bagdad Beach in Matamoros has also enticed 144,000 vacationers, while La Pesca Beach in Soto La Marina saw footfall from 71,810 beachgoers.

The appeal of Tamaulipas’ beaches has been further underscored by the figures from Tesoro Beaches in Altamira and Del Tordo in Aldama, which collectively hosted around 41,000 beach enthusiasts. This cumulative data solidifies that Tamaulipas’ beaches collectively witnessed an influx of over 1.42 million tourists.

The State Secretary of Tourism affirmed, “These outcomes undeniably reflect the positive and transformative direction of Tamaulipas’ tourism reinvigoration and recovery efforts.” He further commented, “The remarkable surge in tourist numbers and the subsequent economic upswing definitively position the region as an increasingly irresistible destination for globetrotters.”

Based on state data, the estimated economic gains for Tamaulipas during the first 37 days of the summer vacation season tallied an impressive 2,277 million pesos. This monetary injection corresponds to the preliminary assessment for the fifth week of the vacation period. In this timeframe, more than 2.5 million individuals elected Tamaulipas as their preferred holiday haven.

Staggeringly, these numbers have outstripped initial expectations and displayed an 8% increase compared to similar time spans in preceding years, underscoring a remarkable surge in visitor numbers. The State Secretary of Tourism highlighted that these economic gains have not only rippled through the entire tourism industry but have also positively impacted professionals and businesses devoted to serving this sector.

Crediting the strategic vision of Américo Villarreal Anaya’s administration, the official emphasized that Tamaulipas’ ascension as a premier national and international tourism destination is a testament to well-planned promotional initiatives and infrastructural advancements. Indeed, Miramar Beach has been propelled to the forefront of Tamaulipas’ tourism landscape, establishing itself as the ultimate jewel in the region’s tourism crown.

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