Magic Towns and Green Angels will give a new face to tourism in Veracruz
Published by Secretaría de Turismo on August 17, 2023
The Secretary of Tourism for the Mexican Government, Miguel Torruco Marqués, along with Governor Cuitláhuac García Jiménez, embarked on a productive journey through the state of Veracruz. The primary objective was to catalyze actions that bolster the region’s tourism by enhancing its attractions, infrastructure, and more, ultimately yielding economic gains for the local populace.
In the company of Veracruz’s Secretary of Tourism, Iván Francisco Martínez Olvera, the officials unveiled new “Magical Towns” designations. The municipalities of Córdoba and Naolinco de Victoria were granted this prestigious status, effective from June 26. Furthermore, updates regarding the “Magical Towns” recognition were conveyed to the mayors of Coatepec, Coscomatepec, Orizaba, Xico, Papantla, and Zozocolco.
Presently, the state boasts eight captivating Magical Towns, each boasting a wealth of traditions, natural wonders, museums, and historic sites. These towns collectively house a population of 718,177 and accommodate 7,940 tourist businesses, contributing a remarkable 6,349 million pesos to the local economy while providing employment for 18,027 individuals.
Torruco Marqués underscored the significance of coffee plantations as a prime attraction, especially the “Routes del Café,” offering visitors insights into the cultivation and production of this aromatic delight. He also urged the culinary sector to present Mexican coffee prominently to diners.
In a bid to further enhance these tourist destinations, a landmark agreement was signed for the “Magical Color Routes.” This initiative will see the transformation of 140 façades in Coatepec and 140 façades along with 20 artistic murals in Xico. Each transformation will be carefully aligned with the unique identity of the town, approved by the National Institute of Anthropology and History.
Prominent allies, Comex and the Corazón Urbano Civil Association, were acknowledged for their crucial role in enhancing the urban aesthetic of these locales. Torruco Marqués urged other Magical Towns to join this initiative, which holds the potential to uplift the visual appeal of these tourist hotspots.
Echoing President Andrés Manuel López Obrador’s vision, Torruco Marqués emphasized leveraging the region’s natural heritage to diversify tourism offerings, thereby promoting social well-being and reconciliation for local communities.
The tour also witnessed the signing of the General Coordination Agreement for the Enhancement of State Highways between Torruco Marqués and García Jiménez. This accord entails the provision of 19 vehicular units from the “Ángeles Verdes” (Green Angels) program, aimed at enhancing road safety and support for tourists.
The Ángeles Verdes currently prioritize seven road sections spanning Veracruz, encompassing 1,261 kilometers that traverse Magical Towns such as Coatepec, Córdoba, Naolinco, and Orizaba. This initiative serves nearly 12,000 tourists annually. The forthcoming fleet expansion will extend coverage to all highways in Veracruz for the first time.
Another highlight of the tour was the inauguration of the Turibus Veracruz-Marina Armada de México route. This venture is a collaborative effort with the Mexican Navy, aimed at showcasing historical and cultural landmarks, including the Third Naval Region, the Naval Museum, and the Neoclassical Style Lighthouse.
The initiative is strategically supported by Mobility ADO through Turibus and Turitour, known for their successful expansion of tourist routes in Mexico City. The circuit encompasses iconic sites such as the Post Office and Telegraph building, Malecón, Baluarte de Santiago, Aquarium, Plaza Las Américas, Plaza Andamar, Museo de los Pescadores, and the Casa de Agustín Lara.
Governor García Jiménez announced significant investments in the Agustín Lara museum’s renovation and the expansion of the Veracruz Aquarium, inviting private-sector collaboration to drive collective prosperity.
Praising Torruco Marqués for his dedication, the local leaders expressed gratitude for the advancements in the Magical Towns project and the inauguration of the Turibus route, recognizing its potential to benefit the population and tourism.
As part of the collaborative efforts among various governmental levels, historic milestones were achieved, such as the record-breaking Summit Tajín with 750,000 attendees and the world’s largest salsa festival in Boca del Río, attended by over 470,000 salsa enthusiasts.
Admiral Raúl Pérez Vázquez, Commander of the III Naval Region, emphasized their commitment to Veracruz’s security and development, given its pivotal status as Mexico’s primary commercial port.
In conclusion, the recognition of new “Magical Towns,” expansion of the Ángeles Verdes program, and the inauguration of the Turibus Veracruz-Marina Armada de México route mark significant steps in transforming Veracruz into a dynamic and captivating tourist destination.
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