Jalisco attracts a wave of tourists during the 1st semester of 2023
Published by Efrén Urrutia on August 2, 2023
Jalisco, a picturesque state in Mexico, has witnessed a tourism surge in the initial six months of this year, fueled by thriving arrivals in Puerto Vallarta and Guadalajara, leading to an economic windfall in the region. Notably, Puerto Vallarta, acclaimed for its sun-soaked beaches, has taken center stage, boasting a staggering 46.49 percent increase in tourists compared to 2019 and a notable 7.94 percent surge from the preceding year, solidifying its status as the premier beach retreat.
The entire tourism sector in Jalisco has experienced a remarkable upswing during the first half of 2023, spearheaded by the popularity of locations such as Costalegre, Chapala, and San Juan de los Lagos. This surge has translated into an astounding 40 billion pesos economic infusion from all of Jalisco’s travel destinations combined.
A significant influx of nearly 17 million tourists, hailing from both domestic and international origins, have flocked to the state’s prime attractions, thereby making a substantial positive impact on the local economy. As a result, Jalisco has ascended the ranks to become one of Mexico’s most coveted tourist hotspots.
Puerto Vallarta, the epitome of a beach paradise, has stood out, receiving a record-breaking 3 million visitors during the initial half of 2023. This remarkable revival in tourism arrives in the wake of the challenges posed by the global pandemic. The surge signifies an impressive uptick compared to both 2019 and 2022, propelling the local economy with a colossal income of over 22 billion pesos. This equates to a 33 percent escalation compared to 2019 and a commendable 5 percent rise relative to 2022.
Occupancy rates in Puerto Vallarta’s hotels have surged to an impressive 77 percent, eclipsing the 2022 figures by a noteworthy 3 percent. This uptick underscores the allure of the region’s pristine beaches and underscores the mounting traveler confidence as the public health situation improves. Governor Enrique Alfaro Ramírez voiced that this is a testament to the governor’s office and the hotel industry’s efforts.
Guadalajara, the thriving capital of Jalisco, has equally savored a notable tourism boom. Drawing in over 8 million visitors in the first six months of 2023, the city has achieved an 8 percent rise compared to 2019 and a remarkable 17 percent increase relative to 2022. This tourist surge has injected an economic revenue surpassing 15 billion pesos, marking an impressive 12 percent rise compared to 2019 and a substantial 18 percent upswing from 2022.
The charismatic blend of historical allure and contemporary vibrancy that Guadalajara embodies has magnetized both local and international tourists. This has not only catalyzed the local economy but has also propelled Guadalajara into the spotlight as one of Mexico’s must-visit destinations, emphasized the governor.
This extraordinary tourism triumph in Jalisco is a reflection of the relentless dedication of key stakeholders within the industry and the restored faith of travelers in the region. Stringent health protocols have played a pivotal role in enticing tourists, who now view Jalisco as an idyllic haven for relaxation, exploration, and the creation of cherished memories.
Bolstered by these promising outcomes, the future of tourism in Jalisco appears exceptionally bright, with both Puerto Vallarta and Guadalajara cementing their status as irresistible hubs for travelers in search of an impeccable blend of natural splendor, cultural richness, and warm hospitality.
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