A rebound in tourism is projected to close the year in Baja California
Published by Cinthya Gómez on August 04, 2023
The year 2023 is anticipated to culminate on a high note for tourism in Baja California, with an impressive surge in visitor numbers exceeding 30 million across various municipalities. Notably, the city of Tijuana is thriving amidst this revitalizing trend.
Miguel Aguiñiga Rodríguez, the Secretary of Tourism, has projected a remarkable increase in visitors to all seven municipalities of the region, leading to a substantial economic boost. “Our estimations put the year’s visitor count well above 30 million, a significant leap from the previous year,” Rodriguez stated optimistically. The first half of the year alone has witnessed an economic infusion surpassing 60 million. With the ongoing trajectory, this figure could potentially double.
A testimony to this resurgence is Kelly Beltrán, hailing from San Diego, who extols the virtues of the region’s offerings. Beltrán emphasized the allure of the local cuisine, mixology, and cultural similarities that resonate with her Salvadoran heritage. Her sentiment underlines the profound contribution of visitors like her to the region’s burgeoning tourism industry.
Despite challenging circumstances, Tijuana is on track to outpace last year’s visitor record of 8.6 million by the close of the summer, as reported by the Tourism and Conventions Committee (Cotuco). This achievement is noteworthy considering the backdrop of sporadic violent incidents in the area. Julian Palombo, President of the Tijuana Chamber of Commerce and Tourism, celebrated a substantial 12% sales surge compared to the previous year. However, he acknowledged that these violent events serve as a deterrent to tourism, preventing an even higher surge in numbers. Palombo asserted that without these concerns, the growth in tourist influx could have easily surpassed the current 12%.
While security concerns have been voiced, authorities have assured that tourism remains safe in the southern border region. With the growing influx of visitors, Baja California appears poised to embrace an economic and cultural renaissance driven by the vitality of its tourism industry.
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