Analyzing Tourism’s Value Chain at National Research Congress

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MÉXICO » News » April 2024 » Analyzing Tourism’s Value Chain at National Research Congress

Published by Redacción | Caribe Empresarial on April 30, 2024

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Last week, the 2024 Applied Tourism Research Congress was held at the Universidad Panamericana’s School of Hospitality in Guadalajara, focusing on the tourism value chain. The event saw a gathering of experts from across the academic and tourism sectors, featuring 60 presentations from researchers hailing from five countries: Chile, Colombia, El Salvador, Paraguay, and the Dominican Republic. These presentations were supported by various educational institutions and state tourism secretariats of Mexico.

The Congress was highlighted by four key keynote speeches. Vanessa Pérez Lamas, Secretary of Tourism of Jalisco, opened with a discussion on creating sustainable tourist destinations that are both livable and visitable. Ricardo Soto Manzanares from the Tequila Regulatory Council followed with insights on the impact of the “Denomination of Origin Tequila” on tourism. Enrique Mota Flores from Universidad del Caribe discussed the international code for tourist protection, and Marisol Vanegas Pérez, also from Universidad del Caribe, addressed the challenges and opportunities in applied tourism research.

In addition to the keynote speeches, the Congress featured a panel discussion on Guadalajara’s role in the meetings industry, led by Ana Gabriela Ramírez Gutiérrez of the Universidad Panamericana. Another significant session was the expert dialogue on developing a national tourist price index for Mexico, moderated by Hazael Cerón Monroy and Carmen Lozano Arizmendi from the Universidad Anáhuac México. These sessions underscored the specialized focus of the event on advancing tourism research and its application in the industry.

The event also served as a platform for the presentation of nine specialized books on tourism research, authored by renowned national researchers. This addition highlighted the Congress’s role in furthering academic contributions to the tourism sector.

The Universidad Panamericana was commended for its efforts in organizing the Congress and for its broad educational programs, which include 43 bachelor’s programs and 182 graduate programs, featuring eight doctoral tracks. This recognition was part of the inaugural speech by Ramón Martínez Gasca, the general director of Tourism Professionalization and Competitiveness of the Mexican Ministry of Tourism (Sectur). He emphasized the importance of such discussions that help unify criteria and produce constructive outcomes for tourism in Mexico.

Distinguished attendees included Claudia Vanessa Pérez Lamas, Secretary of Tourism of Jalisco; Fernanda Llergo Bay, rector of the Pan American University; and Friné Velázquez Contreras, dean of the School of Hospitality at the Universidad Panamericana’s Guadalajara campus. Their presence underscored the significant collaboration among academic institutions and governmental bodies in fostering tourism development and research.

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