Nearshoring: Relocation of companies will bring more tourism to Hermosillo
The president of the Office of Conventions and Visitors (OCV) in Hermosillo, Sonora has stated that the relocation of maquiladora companies in the city, a phenomenon known as “nearshoring,” is expected to significantly increase business tourism. Francisco Karam García believes that this relocation will lead to a minimum 10% boost in business tourism, which currently accounts for 50% of the city’s visitors.
He emphasized that the city’s primary focus is business tourism, and the presence of maquiladora companies will attract a diverse range of people and businesses to the area. The growth of business tourism in Hermosillo has already seen significant progress with the establishment of the Ford Plant and distribution companies.
According to Karam García, the upcoming results of an analysis on the consumer profile of visitors to Hermosillo will shed further light on this trend. The study will reveal occupancy patterns, with high levels during the week and lower levels on weekends. Additionally, there is a decrease in visitors during vacation periods, but overall growth in normal periods.
The expected arrival of new companies and the expansion of existing ones, particularly in sectors such as aerospace and renewable energy, is likely to attract even more visitors and foster business opportunities. As Hermosillo continues to develop its industrial and technological landscape, the city is poised to become an increasingly attractive destination for business travelers.
The relocation of maquiladora companies in Hermosillo is anticipated to have a positive impact on business tourism, with estimates suggesting a minimum 10% increase. The city’s focus on business tourism is further supported by the existing presence of the Ford Plant and distribution companies. The upcoming analysis of visitor profiles will provide valuable insights into occupancy patterns.
The growth in business tourism is expected to continue with the arrival of new companies and the expansion of industries like aerospace and renewable energy. These developments will not only bring more visitors to Hermosillo but also foster business opportunities and economic growth in the region.
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