90% hotel occupancy is expected with the Durango National Fair
Published by Quigley on May 28, 2023
Hoteliers in Durango are brimming with confidence as they anticipate a significant surge in tourism during the months of June and July, projecting hotel occupancy rates to reach a remarkable 90%. Recognizing this as one of the prime periods for the sector, hoteliers have already begun registering reservations, according to Jaime Mijares Salum, President of the Association of Hotels and Motels of Durango.
Mijares stressed the importance of promoting the offerings of the region to ensure its continued growth. While Durango’s lodging tax aimed at promoting tourism is not as high as in other states, efforts are underway to attract more visitors. “As hoteliers, we are doing our part,” Mijares added.
Mijares expressed optimism for the upcoming weeks, citing the current hotel occupancy rate of 54% as May draws to a close, which has exceeded the performance of previous years during the same period. Durango has gradually established itself as a sought-after tourist destination not only for domestic travelers but also for visitors from abroad. Mijares emphasized the collective responsibility to foster tourism growth in the state.
Notably, some hotels already have reservations in place for guests attending the Durango National Fair, an event that generates positive economic benefits across various sectors. Mijares highlighted the heightened activity in hotels during July when the fair takes place, with artists, workers, and revelers flocking to the capital city. The aim is to provide visitors with attractions that entice them to prolong their stay in the region and ensure their return in the future.
To achieve this, generating positive word-of-mouth about Durango and maintaining excellent security are essential factors in effectively marketing any tourist destination, emphasized the former president of the Durango Chamber of Commerce.
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