Quintana Roo Makes its Presence Felt at ANATO 2024 Tourism Expo

Quintana Roo

MÉXICO » News » March 2024 » Quintana Roo Makes its Presence Felt at ANATO 2024 Tourism Expo

Published by Redacción | CAMBIO22 on February 28, 2024

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The allure of Quintana Roo is spreading far and wide as the Mexican Caribbean region steps into the limelight at the 2024 Tourist Showcase organized by the Colombian Association of Travel and Tourism Agencies (ANATO). This event, unfolding at the International Business and Exhibition Center of Bogotá, kicked off on Wednesday and is set to wrap up the following Friday.

At the inauguration of ANATO 2024, the delegation from Quintana Roo, spearheaded by Bernardo Cueto Riestra, the Secretary of Tourism, showcased the region’s offerings. Cueto Riestra, standing in for Governor Mara Lezama Espinosa, was accompanied by key figures including Andrés Martínez, Director of the Quintana Roo Tourism Promotion Council, and Martha Patricia Ruíz Anchondo, the Mexican Ambassador to Colombia. Together, they inaugurated the Mexican Caribbean pavilion, marking Quintana Roo’s presence in this significant tourism event.

Colombia stands as the fourth major international market for the Mexican Caribbean, according to data from the State Secretariat of Tourism. This ranking, following the United States, Canada, and the United Kingdom, underscores Colombia’s significance in the tourism landscape of Quintana Roo. The preference of Colombian tourists for the attractions of the Mexican Caribbean has solidified this position over time.

In 2023 alone, Quintana Roo welcomed over 430 thousand visitors from Colombia, constituting about 2.05 percent of the total visitors to the state. This substantial figure not only highlights a special affinity between the two destinations but also underscores the growing interest among Colombians in exploring the wonders of Quintana Roo.

The primary draw for Colombian tourists remains the sun-drenched beaches, with a striking 83 percent opting for leisurely beach experiences in the Mexican Caribbean. Additionally, around 6.3 percent of visitors seek romantic escapades, such as honeymoons, while 3 percent are drawn to thrilling adventures and adrenaline-pumping activities.

Demographically, Colombian visitors span a wide age range, with the 40 to 49 age group comprising the largest segment at 25.4 percent. Following closely are the age groups of 30 to 39, accounting for 25.1 percent, and 20 to 29, representing 17.5 percent. This diversity underscores the broad appeal of Quintana Roo, catering to the preferences of travelers across different generations.

Quintana Roo maintains robust air connectivity with key Colombian cities like Bogotá and Medellín. Airlines including Avianca, Wingo, Viva Aerobús, and Volaris operate a combined total of 40 weekly flights, ensuring convenient access for Colombian travelers keen on exploring the offerings of the state.

Participation in the ANATO 2024 Tourist Showcase is not just a ceremonial gesture but a strategic move aimed at fostering stronger ties with the Colombian market. By showcasing its attractions, Quintana Roo aims to cement its status as the go-to destination for travelers from across Latin America, further solidifying its position on the global tourism map.

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