Jalisco Promotes Tourism in Colombia
MÉXICO » News » March 2024 » Jalisco Promotes Tourism in Colombia
Published by Rodrigo López Becerril | Tribuna de la bahía on March 2, 2024
Jalisco, Mexico’s vibrant state known for its cultural richness and stunning landscapes, made a significant push to attract more Colombian tourists during the 43rd edition of the Anato 2024 Tourist Showcase held from February 28 to March 1 in Bogotá. With its flagship destinations, Guadalajara and Puerto Vallarta, Jalisco sought to captivate the hearts of Colombian travelers, drawing attention to the diverse offerings of the region.
At the event, which saw over 51,000 visitors exploring various stands showcasing destinations worldwide, Jalisco stood out with a special presentation highlighting Guadalajara and Puerto Vallarta. The state’s booth was adorned with the captivating works of Claudio Limón, a prominent Jalisco painter and designer. Attendees were treated to a creative activity, sampling exquisite tequila, and indulging in delicious Mexican cuisine, garnering praise from Colombian media.
Collaborating to promote the state’s tourism offerings, the Jalisco Tourism Secretariat, the Guadalajara Convention and Visitors Bureau, and the Public Trust for the Promotion and Tourism Advertising of Puerto Vallarta, alongside tourism service providers, showcased their tours and activities, presenting a comprehensive picture of what Jalisco has to offer.
Jalisco engaged in over 200 work meetings with key partners in the tourism sector during the event. These meetings bolstered the state’s promotional strategy, forging alliances with wholesale agencies, airlines, and tourism service providers in Colombia, a crucial market for Jalisco’s tourism industry.
Colombia stands out as a significant source of tourism for Mexico, with data from the Migration Policy Unit of the Mexican government revealing it as the South American country with the highest influx of tourists to Mexico, ranking third internationally after the United States and Canada. In 2023 alone, 735,175 Colombian travelers visited Mexico.
One notable achievement from the event was the strategic partnership formed with PriceTravel Holding, Latin America’s leading distribution company, to promote Jalisco, particularly Guadalajara and Puerto Vallarta, in Colombia. PriceTravel Holding owns TiquetesBaratos.com, a major online travel agency for the region, and PriceAgencies, boasting over three thousand affiliated agencies in Colombia.
Continuing efforts to strengthen promotional activities, Jalisco representatives held meetings with several key players in the Colombian tourism industry, including Viajes Chapinero, Cielos Abiertos, Tureserva.com, and Azabache. These collaborations aimed to enhance cooperative campaigns and joint initiatives for promoting the state.
In pursuit of improving air connectivity and bolstering tourism, discussions were held with the District Tourism Institute of Bogotá and Viva Aerobús to reinforce the promotion and positioning of Jalisco, particularly through the existing non-stop flight between Guadalajara and Bogotá. Additionally, negotiations were initiated with Copa Airlines to reopen the direct flight between Panama and Puerto Vallarta, as well as to strengthen connections with Guadalajara.
Furthermore, Jalisco explored opportunities with Ultra Air, a low-cost Colombian airline, to potentially establish a new direct flight, further facilitating travel between Colombia and Jalisco. These efforts underscore Jalisco’s commitment to expanding its tourism offerings and fostering international partnerships to enhance visitor experiences and economic growth in the region.
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