The tourist wealth of Aguascalientes reaches 'Punto México'
Published by México Ruta Mágica on June 7, 2023
The Secretary of Tourism (Sectur) has praised the abundant natural and cultural attractions of Aguascalientes, a scenic mountainous region renowned for its hot springs. Boasting national parks, mountain ranges, tourist sites, museums, paintings, and three picturesque Magical Towns—Real de Asientos, San José de Gracia, and Calvillo—Aguascalientes offers visitors a unique and captivating experience. Notably, Calvillo is home to the National Museum of Magical Towns. Additionally, the traditional San Marcos Fair, one of Mexico’s most significant festivities, captivates tourists with its vibrant celebrations.
The state’s artisan crafts also contribute to its appeal. The renowned technique of “unraveling” has been recognized as a Cultural Heritage of Aguascalientes due to its intricate and meticulous craftsmanship. Visitors to ‘Punto México,’ a space dedicated to promoting and marketing Aguascalientes, can explore a wide range of products, including blouses, shawls, hats, sarapes, tableware, jewelry boxes, jewelry, wool items, and wooden figures. It’s a testament to the immense talent and skill of the hydrocalid state’s artisans.
Torruco Marqués, Secretary of Tourism, emphasized the significance of the artisan sector, which positions Mexico as the world’s third-largest producer of handmade products, providing livelihoods for over 8 million artisans. To promote and support the craft industry, there are currently 44 craft brokers in 18 states of Mexico, working to showcase and promote artisan activities while stimulating the local economy. Some artisans even offer tourists and visitors the opportunity to observe the creation process and actively participate in crafting sessions.
Preserving the artisan sector is a top priority for the Ministry of Tourism, as each crafted item represents a Mexican family’s livelihood and contributes to Mexico’s global image. In 2021, a Collaboration Agreement was signed between Sectur and the National Fund for the Promotion of Handicrafts (Fonart) to enhance the work of artisans, develop new artisan corridors, and provide training. The “Moderniza Artesanal” quality mark has been introduced to recognize workshops that meet specific criteria, adding value to deserving artisans.
Torruco Marqués also highlighted the commitment to professional development in the tourism industry. In partnership with the state Ministry of Tourism, Sectur will offer online courses to enhance the skills of tourism service providers. These courses include “Tourism Culture for Contact Personnel” and “Quality Attention in Service: The Successful Case of Disney,” scheduled for August 17 and 22, respectively. Strengthening the skills of individuals involved in tourism is crucial to benefitting destinations and realizing the government’s vision of tourism as a tool for social reconciliation.
Representing the Ministry of Tourism in Aguascalientes, Reyna María González Albores expressed the significance of Mexico City as a prime platform for showcasing and selling the state’s tourism products. It provides an opportunity to directly sell valuable pieces created by the region’s artisans. González Albores emphasized that Aguascalientes offers a diverse tourist experience, combining stunning landscapes, delightful aromas, tantalizing flavors, vibrant colors, and exquisite crafts that contribute to the state’s unique identity.
María Luisa Müller García, Director of the Casa de las Artesanías de Aguascalientes, expressed gratitude to Secretary of Tourism Miguel Torruco Marqués and other authorities for establishing a space like Punto México. This venue allows artisans to showcase their remarkable craftsmanship and celebrate their “magic hands” before a broader audience.
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