San Ignacio, new Magical Town of Sinaloa
Published by Tahiry Zambrano Rodríguez on June 26, 2023
San Ignacio, a municipality located in Sinaloa, has been designated as a Magical Town by the Federal Tourism Secretariat. This distinction was granted on Monday, June 26, in recognition of the area’s rich history, delectable gastronomy, and stunning beaches. San Ignacio now joins the list of five other municipalities in Sinaloa that have received this prestigious title: El Fuerte, Mocorito, Cosalá, and El Rosario.
The appointment was presented by Miguel Torruco Marqués, the Secretary of Tourism in Sinaloa. He revealed that a total of 123 applications were received from 27 states across Mexico in 2023, out of which 87 applications met the required criteria and had complete documentation. Following a thorough review by a technical committee, 45 new Magical Towns were selected, accounting for only 37 percent of the proposals. Among these chosen towns was San Ignacio, Sinaloa.
Secretary Torruco Marqués emphasized the interest shown by state and municipal authorities, as well as the private sector, in integrating localities with significant potential to attract both national and international tourists. These places possess distinctive characteristics and identities that make them deserving of the Magical Town designation.
Rubén Rocha Moya, speaking on behalf of the Governor of Sinaloa, expressed his satisfaction with the recent appointment. He acknowledged that this achievement was a result of the ongoing efforts to develop communities with a strong tourist appeal. Moya highlighted the importance of continuing to create new tourism products and enhancing professionalism within the sector to showcase the natural and historical wealth of San Ignacio.
Additionally, he mentioned that they are actively working towards obtaining World Heritage Site status for Las Labradas, a significant archaeological zone in Sinaloa. The aim is to expand the tourism offerings and further promote the region’s cultural and ecological attractions.
The Secretary of Tourism emphasized that this appointment is a testament to the growth of tourism in the state of Sinaloa and serves as a confirmation of their efforts. As part of their six-year plan, the Sectur aims to have six Magical Towns in total.
It’s important to note that in 2016, two Magical Towns were removed from the list. Mexcaltitán, Nayarit, lost its status due to a lack of support and resources, while San Miguel de Allende, Guanajuato, was unanimously designated a heritage city by UNESCO. Therefore, the municipalities that currently hold the Magical Town designation must continue their work to maintain it and fulfill the responsibilities associated with this recognition.
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