Londoners live the gastronomy of Yucatan up close
Published by David Olmos | México Ruta Mágica on June 14, 2023
Yucatan’s gastronomy once again captivated Londoners with its rich flavors, enticing aromas, and vibrant colors, showcasing the region’s ancestral culinary techniques. Chef and traditional cook Wilson Alonzo brought the essence of Yucatan to the old continent, delighting the taste buds of European food enthusiasts.
Governor Mauricio Vila Dosal’s initiative to boost tourism and ensure its benefits reach more Yucatecan families is making strides. The State Tourism Development Ministry (Sefotur) has been actively implementing strategies to promote and position Yucatan in key locations across Europe. These efforts include gastronomic and photographic exhibitions, destination presentations, and training programs for travel agencies and industry stakeholders.
Continuing their productive journey, led by Minister Michelle Fridman Hirsch and with the support of the Mexican Embassy in the United Kingdom, Sefotur organized various activities. Notable among these was a tamale workshop conducted by Chef Wilson Alonzo, the gastronomic ambassador, which was attended by 40 media outlets. Additionally, a photographic exhibition showcasing Yucatan’s attractions and iconic tourist sites, such as cenotes, haciendas, Magical Towns, gastronomy, and traditions, was set up around the Embassy premises, offering a glimpse into the beauty of the region.
Accompanied by Mexican Ambassador to the United Kingdom, Josefa González-Blanco Ortíz-Mena, Fridman Hirsch took a tour along the Embassy residence’s perimeter fence. Thousands of passersby in one of London’s busiest areas had the opportunity to admire a series of photographs depicting Yucatan’s allure. The visual display served as a powerful invitation for travelers to explore the region’s cultural heritage, natural wonders, and exquisite culinary traditions.
In addition to these endeavors, Yucatan’s tourism industry was introduced to over 60 professionals, fostering valuable connections and collaborations. Meetings with tour operators and a gathering with the World Travel and Tourism Council (WTTC) further bolstered efforts to promote the destination.
Through these proactive measures, Sefotur and the Yucatan Government continue their dedicated work to expand the state’s tourism offerings in international markets. These markets play a crucial role in driving travelers to Mexico, providing an opportunity for visitors to immerse themselves in the Mayan culture and explore the region’s natural beauty. Ultimately, these initiatives aim to generate greater economic benefits and prosperity for Yucatan as a whole.
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