Top 3 Magical Towns of Puebla

Magical Towns in Puebla

MÉXICO » News » July, 2023 » Top 3 Magical Towns of Puebla

Published by Fernanda Meneses | México Ruta Mágica on July 30, 2023

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Puebla is a land of enchanting Magical Towns that offer travelers a diverse array of experiences. From breathtaking natural wonders ideal for outdoor enthusiasts to cultural events steeped in ancient traditions, including dances, crafts, and the world-renowned Puebla gastronomy, declared a Heritage Immaterial of Humanity by UNESCO in 2010. Recently, the Ministry of Tourism of Mexico expanded the list to include two more municipalities: Huejotzingo and Teziutlán. Today, we bring you an exclusive interview with Karla Vázque Martagón, director of the Magical Towns of Puebla, who reveals the top three Magical Towns based on data collected.

Cholula, a town with a rich history and close proximity to Mexico City, tops the list, attracting the highest number of international tourists. The town’s popularity is evident in its economic gains, with 398,586 visitors in 2022 generating an impressive economic benefit of 937,747,949 pesos. Among its prominent attractions is the Pyramid, with a base larger than that of the Pyramid of Giza.

Chignahuapan and Zacatlán secure their positions in the top three with their unique offerings. Chignahuapan, with 228,025 visitors, showcases its stunning landscapes and cultural charm, while Zacatlán boasts 225,441 visitors and leads in hotel occupancy, offering an enriching experience to travelers.

In a surprising turn of events, local tourism saw significant growth post-pandemic, and Magical Towns witnessed a surge in local and national visitors. The first place for longer stays was claimed by Tlatlauquitepec, followed by Tetela de Ocampo and Atlixco. This trend can be attributed to the diverse tourist products these towns offer, such as the mesmerizing firefly season and various festivities that encourage visitors to extend their stay.

Karla Vázquez Martagón highlighted the successful efforts of the Magical Towns to preserve their heritage and promote tourism effectively. By receiving training and support from the Secretariat, these towns have transformed their resources into a recognized tourist product. The dedication to improving the tourist experience has paid off, as indicated by the surge in economic benefits, with the ten Magical Towns capturing 1.6 billion pesos in the first half of 2023, a remarkable 70% increase compared to the previous year.

Puebla’s Magical Towns continue to weave their spell on travelers, captivating them with natural beauty, cultural richness, and gastronomic delights. Cholula, Chignahuapan, and Zacatlán take the spotlight as the top three Magical Towns, welcoming both local and international visitors. As these towns continue to preserve their heritage and enhance their tourist offerings, they stand as shining examples of successful sustainable tourism destinations. So, pack your bags and embark on an enchanting journey to the magical realm of Puebla, where ancient traditions meet breathtaking landscapes, offering an unforgettable experience for all who visit.

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