Tourism advances in Querétaro with citizen participation
Published by Redacción/Quadratín Querétaro on August 14, 2023
Querétaro‘s tourism sector is experiencing a significant upswing, thanks to collaborative efforts between government authorities and engaged citizens. At the helm of this initiative is Adriana Vega Vázquez Mellado, the State Secretary of Tourism, who recently spearheaded a pivotal meeting of the Tourism Citizen Participation Council. Comprising a mix of influential business figures and industry leaders, the council convened to assess the state of tourism within the region and to devise strategies aimed at mutual benefit.
During the session, Secretary Adriana Vega Vázquez Mellado underscored the importance of synergistic collaboration between the government and society. She emphasized how this partnership serves as a potent instrument for driving positive economic and tourism-related transformations. The encouraging news came as a report indicated a promising trajectory for the first half of 2023. Notably, the region witnessed a nearly 20 percent surge in tourist footfall compared to the same period in 2022. This translates to a substantial 1.6 million visitors who chose Querétaro as their destination, with the average hotel occupancy rate rising from 41 percent in 2022 to a robust 50.7 percent in the first half of this year.
Vázquez Mellado took the opportunity to celebrate recent achievements, including the designation of Pinal de Amoles as a “Magical Town.” This prestigious title was conferred upon the town, and the Federal Tourism Secretariat solidified the recognition for all six existing Magical Towns in the region. The Secretary highlighted the proactive stance taken in collaboration with citizens and business entities to address challenges and initiatives in Bernal, another of the area’s enchanting Magical Towns, and the Historic Center.
Moreover, a significant milestone was reached with the Earthcheck certification for the Sierra Gorda region. This certification, recognizing the area as a sustainable destination, sets the stage for a comprehensive approach to various ecological aspects. Key areas of focus include refining environmental indicators, implementing eco-friendly practices, efficient waste management, and the integration of alternative energy sources. Vázquez Mellado affirmed that this distinguished certification will position Querétaro as a trailblazer in global tourism.
As part of the region’s forward-looking strategy, Querétaro will be aligning with the World Tourism Organization (UNWTO), further solidifying its commitment to international cooperation and best practices. These remarkable strides indicate a promising future for Querétaro’s tourism sector, a future powered by collaboration, sustainability, and a dedication to offering visitors unparalleled experiences.
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