The wine harvest seasons have given tourism in Querétaro a great economic opportunity
Published by Redacción | Querétaro 24/7 on August 25, 2023
In a recent conversation with Adriana Vega Vázquez Mellado, Secretary of Tourism for the State of Querétaro, the remarkable progress and potential of the region’s wine tourism initiatives have been highlighted.
This ever-evolving partnership between the Secretary of Culture of Querétaro, Tere García Besné, and the Secretary of Tourism, Alejandra Iturbe, is proving to be a pivotal force in the development of Querétaro’s cultural and tourism landscapes. The state government, under the leadership of Governor Mauricio Kuri, has fervently supported the growth of local wineries, acknowledging the economic significance of their products.
Vega Vázquez Mellado’s enthusiasm for the transformational power of wine tourism in Querétaro is palpable. The wineries, once considered a niche industry, have now become a driving force in Querétaro’s tourism sector, competing even at the national level. With strategic endeavors like international outreach, the state is firmly establishing its place on the wine tourism map.
The charm of Querétaro’s vineyards is not solely in their excellent products but also in the immersive experiences they offer. Each vineyard embraces visitors with warmth and patience, telling stories that make each stop unique. The winery owners are becoming the face of Querétaro’s wine tourism, turning a visit into a memorable journey.
The ongoing wine harvest season, locally known as “vendimia,” draws thousands of visitors annually. It’s a celebration of wine, culture, and tradition. The efforts of local wineries, like San Juanito, Puerta de Lobo, Lagunillas, and Viña del Cielo, among others, have contributed significantly to the success of these events.
In a detailed conversation, Vega Vázquez Mellado revealed that, up until now, Querétaro has hosted around ten to twelve wine harvest events, with seven to eight more scheduled until September 23rd. These events are expected to attract hundreds of thousands of visitors, solidifying Querétaro’s status as a prime wine tourism destination.
While the allure of the state’s historical sites remains steadfast, the popularity of wine tourism is on the rise, attracting both local and international tourists. The sector’s importance cannot be understated. The Secretary of Tourism believes that nurturing this sector could yield profound economic benefits, considering it’s part of the “industries without chimneys” that contribute substantially to Querétaro’s economy.
As the interview concluded, the discussion turned to the upcoming Mexican Independence Day celebrations on September 15th. Querétaro’s central role in these celebrations, its family-friendly environment, and its significant cultural and historical appeal were emphasized.
In the face of the challenges posed by the pandemic, Querétaro’s tourism industry demonstrated resilience and adaptability. Hoteliers and restaurateurs, in particular, weathered the storm admirably and are now committed to offering exceptional services to visitors. The state’s focus on training and professional development continues to evolve, ensuring that visitors receive top-notch experiences.
Vega Vázquez Mellado, radiating optimism, conveyed the message that the partnership between the culture and tourism departments, along with the state government’s unwavering support, is building a Querétaro that’s not only economically prosperous but also culturally enriching. With the wine tourism industry as a star player, Querétaro’s future looks brighter than ever.
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