Tlaxcala joins the Network of Sustainable Tourism Observatories

Tlaxcala

MÉXICO » News » April, 2023 » Tlaxcala joins the Network of Sustainable Tourism Observatories

Published by EXPRESO on April 21, 2023

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Tlaxcala has joined the International Network of Sustainable Tourism Observatories (INSTO) of the United Nations World Tourism Organization (UNWTO). As a member of INSTO, Tlaxcala will shift its focus from solely measuring the economic impact of tourism to also measuring the social and environmental impacts of tourism.

This will help Tlaxcala to manage tourism development in a responsible and sustainable way with a holistic vision in the development of appropriate and innovative strategies to ‘rethink’ tourism. Tlaxcala’s Ministry of Tourism and its Sustainable Tourism Observatory have committed to these two areas, paving the way for them to become part of the expanding global network.

The Secretary General of the UNWTO, Zurab Pololikashvili, emphasized the importance of measurement in understanding the state of a destination and where it aims to go, particularly as the tourism industry transitions towards greater resilience, inclusion, and sustainability. Measurement also plays a crucial role in guiding the industry towards sustainable development.

As the latest member of INSTO, Tlaxcala will monitor 11 key areas, including seasonality of tourism, employment, economic benefits, energy management, water management, wastewater management, solid waste, climate action, accessibility, local satisfaction, and governance. According to Josefina Rodríguez Zamora, the Secretary of Tourism of Tlaxcala, being a member of INSTO allows the state to frame its tourism sustainability efforts according to the 11 key monitoring areas that are mandatory for INSTO members.

She expressed her honor in becoming the third observatory in Mexico to be part of this network. By joining INSTO, Tlaxcala will be able to contribute to the global network’s efforts to promote sustainable tourism development and to create more resilient tourism destinations.

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