In a joint initiative, Mexico’s Ministry of Foreign Affairs (SRE) and the Ministry of Tourism (Sectur) unveiled the Permanent Tourism Observatory on November 28. The aim is to enhance Mexico’s global image, innovate promotional efforts, and diversify marketing strategies for its tourism products and services. Miguel Torruco, Sectur’s head, and Joel Hernández García, SRE’s undersecretary for Multilateral Affairs and Human Rights, emphasized that this observatory represents the evolution of the Tourism Diplomacy Council (CDT) based on lessons learned during the pandemic and the subsequent revival of the country’s tourism sector.… Read More

Foreign Direct Investment (FDI) in Mexico’s tourism sector has reached $2.28 billion in the first nine months of this year, comprising 6.9% of the country’s overall FDI, according to the Ministry of Tourism (Sectur). This announcement, made on Monday, highlights the resilience of Mexico’s tourism industry amid global economic shifts.… Read More

In a groundbreaking address at the National Tourism Congress 2023, Mexico’s Secretary of Tourism, Miguel Torruco Marqués, emphasized the pivotal role of innovation in propelling the country’s tourism sector to unprecedented heights. Under the current administration, Mexico has witnessed historic achievements in foreign currency earnings, per capita spending, and Foreign Direct Investment in Tourism, establishing itself as a global tourism powerhouse.… Read More

In an official statement, Miguel Torruco Marqués, the Secretary of Tourism for the Government of Mexico, has forecasted a significant economic impact during the upcoming long weekend from November 17 to 20, 2023. The celebration of the Anniversary of the Mexican Revolution is expected to contribute 33,628 million pesos to the country’s tourism sector.… Read More

In an optimistic outlook for the Mexican tourism sector, Secretary of Tourism Miguel Torruco Marqués has revealed that the upcoming long weekend, spanning from November 17 to 20, 2023, is expected to generate a substantial economic impact of 33.6 billion pesos. This surge in economic activity is attributed to the increased consumption of tourist services across the country’s destinations during the third extended weekend of the year.… Read More

In the wake of the COVID-19 pandemic, the National Tourism Congress (CNET) has called for a reevaluation of Mexico’s tourism strategy. The congress, the first in-person edition since the pandemic, highlighted the need for dialogue with the government and a revamp of the tourism promotion approach. Key demands include the “demilitarization” of the tourism sector and the relaunch of the Visit Mexico platform.… Read More