Mexico strengthens ties with Italy to promote the promotion of the country as a tourist destination
Published byon May 25, 2023
Mexico has taken significant steps to enhance its partnership with European businessmen, focusing on increasing air connectivity, investment opportunities, and digital content dissemination campaigns to attract more Italian tourists to the country. The Ministry of Tourism (Sectur) announced these developments on Thursday following the visit of Mexican Secretary of Tourism, Miguel Torruco, to Italy, where he established cooperative ties with industry representatives in Rome and Milan.
During his visit, Torruco engaged in fruitful discussions with a delegation of Italian businessmen, including Aldo Sarnataro, the Commercial Director of Neos airline, Alessandro Biasi, the Manager of Marketing and Global Strategic Partnerships at Alpitour company, and Matteo Bolognesi, the Manager of the Caribbean area in Alpitour.
Accompanying the Mexican official were Consul General of Mexico in Milan, María de los Ángeles Arriola, and a delegation of businessmen led by Héctor Tejada Shaar, President of the National Confederation of Chambers of Commerce, Services, and Tourism (Concanaco Servytur).
During the meeting with the Italian businessmen, the possibility of expanding routes and flight frequencies between Milan and Mexico was explored. Notably, Aeroméxico and Neos operated all the routes between the two countries in the first quarter of the year.
Highlighting the current air offerings, Torruco explained that Aeroméxico currently provides four weekly flights on the Mexico City-Rome route, and starting from June 1, it will offer daily flights. This increase in flight availability is expected to result in a surge of Italian tourists visiting Mexico, with 91,359 seats scheduled from Italy to Mexico in 2023, representing a remarkable 209.4% increase compared to 2022.
The Secretary of Tourism emphasized that Mexico boasts 235 destinations with immense tourist appeal, offering a wide range of natural and cultural attractions that are of great interest to Italian tourists. During his visit, Torruco also met with Italian influencer Sara Melotti, to whom he showcased Mexico’s abundant tourism offerings, including its beaches, jungles, forests, and mountains. He also highlighted the diverse archaeological sites, colonial cities, and modern urban areas that form the vibrant tapestry of options for Italian travelers.
Following their meeting, Torruco and Melotti agreed to collaborate on creating content and promoting Mexico through social media channels, aiming to inspire travelers from Italy to visit the Latin American country. Moreover, the Secretary of Tourism engaged in discussions with Isabel Mule from Travel Curiosity, who highlighted opportunities to promote tourism to Mexico. Mule emphasized the importance of showcasing the country’s gastronomy, crafts, and rich traditions that originate from various communities across Mexico.
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