Mexico climbs to 28th place in per capita spending on international tourism
Published by Forbes Staff on May 28, 2023
In a significant achievement for Mexico’s tourism industry, the country has climbed to the 28th position worldwide in per capita spending on international tourism. The World Tourism Organization (UNWTO) recently released preliminary data indicating Mexico’s rise in the rankings, marking a cause for celebration for Miguel Torruco Marqués, the Mexican Secretary of Tourism.
Mexico’s impressive ranking comes as a result of its strong performance in various tourism indicators. In 2022, Mexico secured the sixth position in international tourist arrivals and the ninth place in terms of foreign exchange. Now, the country has made considerable progress in per capita spending, solidifying its position among the top tourism destinations.
The Mexican government has been proactive in prioritizing the increase in average spending per visitor over attracting a higher volume of tourists. This approach aligns with the current administration’s objective of boosting economic flow and ensuring that the benefits of tourism extend to the 235 destinations across the country with a tourist focus. This strategy underscores the government’s commitment to using tourism as a tool for social reconciliation, as directed by the President.
According to the UNWTO’s Ranking of Per Capita Expenditure 2022, the average per capita expense for international tourism in Mexico is projected to reach $731, surpassing the $620.4 recorded in 2021. This upward trend demonstrates Mexico’s progress in enhancing the economic impact of tourism.
Mexico’s journey toward improved per capita spending is noteworthy. In 2018, the country ranked 40th in per capita spending, with an average expenditure of $545.3 per visitor. By 2019, Mexico had climbed to the 36th position, with an average spending of $545.8. In 2020, despite the challenges posed by the COVID-19 pandemic, Mexico moved up to the 36th spot, with an average per capita expenditure of $452.8.
Secretary Torruco commended the Mexican government’s decision not to restrict international flights to the country during the pandemic. He also acknowledged the effective management and attention given to COVID-19 and the collaborative efforts of the private sector in implementing comprehensive health and safety measures.
Furthermore, Torruco emphasized the success of Mexico’s vaccination strategy, which led to a relatively modest 46% decline in international tourist arrivals compared to the significant drops experienced by other major economies, reaching as high as 86%.
Looking ahead, the UNWTO predicts that in the global tourism landscape of 2023, tourists will opt for shorter-distance trips more frequently, making travel decisions based on the balance between quality and price.
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