Mexico and Houston agree on a strategy to promote tourism in both destinations
Published by Mónica Valladolid on May , 2023
Mexico and Houston have reached an agreement to collaborate on boosting tourism in both regions. The Secretary of Tourism, Miguel Torruco Marqués, met with Houston’s mayor, Sylvester Turner, to discuss joint initiatives aimed at strengthening tourism ties between the two destinations.
Mayor Turner emphasized that Houston serves as the primary entry point for Mexicans traveling to the United States by air, making the Mexican population a significant market of interest for the city. He also acknowledged the substantial Mexican community residing in Houston and stressed the importance of further enhancing the relationship between the two regions.
During the meeting, Sylvester Turner extended an invitation to Secretary Miguel Torruco to participate as a guest of honor and speaker at the Houston Travel Fest, scheduled for September 29. The event aims to promote Mexico’s diverse tourist offerings, travel experiences, and services to the Houston market, with the objective of increasing travel between Houston and over 20 destinations in Mexico.
Michael Heckman, the president and CEO of Houston First Corporation, highlighted the remarkable year-on-year increase of 41% in the number of Mexicans visiting Houston. This growth emphasizes the need for continued joint efforts to motivate tourists from both regions.
Secretary Torruco emphasized the positive tourism trends between Mexico and the United States. In 2022, the number of tourists from the U.S. visiting Mexico surpassed 13 million, representing a 24% increase compared to pre-pandemic figures. Additionally, these visitors generated an economic benefit of $14,380 million dollars, indicating a 37% rise compared to 2019.
The collaboration between Mexico and Houston seeks to capitalize on the growing interest in tourism between the regions, recognizing the significance of the Mexican market for Houston and the increasing number of Mexicans choosing Houston as their point of entry to the United States. By promoting travel and fostering stronger ties, both destinations aim to stimulate economic growth and create mutually beneficial opportunities in the tourism sector.
More Recent News about Tourism in México
Hidalgo, a Mexican state known for its rich cultural and tourist offerings, recently made its mark at the 2023 International Fair of Magical Towns held in Los Angeles, California. The event, hosted at The Shrine Expo Hall, served as a platform for nine municipalities in Hidalgo to highlight the region’s cultural and touristic treasures to a global audience. This gathering, which attracted 250 tour operators, hosted buyers, and entrepreneurs, saw participation from 142 Magical Towns spanning 26 Mexican states.… Read More
Durango is gearing up for a massive celebration as the Revueltas Festival 2023 is set to take place from October 13 to 22. This cultural extravaganza promises to enrich the cultural heritage of Durango with an exuberant blend of festivities, joy, and vibrant colors. The festival will feature renowned artists including Río Roma, Napoleon, Horacio Franco, and many others. Considered the pinnacle of artistic expression in Durango, this event serves as a meeting ground for local, national, and international artists.… Read More
Mexico’s Magical Towns have taken Los Angeles, California by storm as the second edition of the International Tianguis de Pueblos Mágicos kicked off at the Shrine Expo Hall. With over 6,000 eager visitors flocking to the event, including tourism industry leaders, travel agents, and tour operators, it’s clear that the charm of these 177 enchanting locations has captivated the hearts of many in the United States.… Read More
Tourism has emerged as a significant economic powerhouse in the state of Durango, mirroring its importance on a national scale. This captivating region has recently experienced remarkable growth in tourism, resulting in a substantial income influx. According to a recent report featured in a local newspaper, Durango’s tourism industry has contributed over one billion pesos to its economy within just one year. This achievement underscores Durango’s potential to ascend as a premier tourist destination.… Read More
Get ready to embark on a captivating journey through Mexico’s picturesque Magical Towns as the Ministry of Tourism of Mexico (Sectur) brings the Second International Tianguis de Pueblos Mágicos to Los Angeles. This exciting event is scheduled to run from Friday, September 23, to Sunday, September 25, featuring the participation of 24 Mexican states eager to showcase 138 Magical Towns.… Read More
Tourist numbers are set to soar in Michoacán as the annual migration of monarch butterflies approaches. The state’s tourism authorities are anticipating a substantial 12 percent increase in visitor arrivals this year, along with a remarkable 22 percent boost in economic income compared to previous seasons. This delightful phenomenon, as stated by Roberto Monroy, Secretary of Tourism of Michoacán, is attributed to the presence of these majestic butterflies, whose arrival is eagerly awaited year after year.… Read More
Entrepreneurs hailing from the northern region are gearing up to showcase the allure of the Totonac region and its remarkable tourist hotspots, including the renowned “Tajín Route.” Their participation is confirmed for the upcoming second edition of the Veracruz Tourism Expo, scheduled to take place from November 7 to 9, 2023.… Read More
In a remarkable tourism boom, Nayarit, Mexico, welcomed a staggering 50.4 million tourists to its hotel rooms during the first seven months of 2023. This revelation came from Miguel Torruco Marqués, the Secretary of Tourism for the federal Government. His announcement showcased a robust surge in visitors, with national tourists dominating the scene, making up 73.1 percent of the total, while foreign tourists constituted 26.9 percent of the influx.… Read More
The 2023 Chocolate Festival is set to take place in Villahermosa, Tabasco, from November 15 to 19, according to an announcement made during a press conference at the Government Palace. This marks the 12th edition of the festival, which was presented by Tabasco Governor Carlos Manuel Merino Campos, Mayor of Centro Yolanda Osuna Huerta, and Secretary of Tourism José Antonio Nieves Rodríguez, among other officials and business representatives.… Read More
Los Cabos, a hidden gem in Mexico, is setting its sights on attracting Spanish investors and tourists, with ambitious plans to host 100,000 Spanish visitors within the next five years. This influx of tourists could contribute a substantial 235 million euros to the region’s economy. Los Cabos is fast becoming an enticing prospect for international investors, who view this Mexican paradise as an excellent opportunity to develop high-end tourist projects, including the construction of luxury hotels, golf courses, and residential villas.… Read More
Guanajuato, a city recognized as a World Heritage Site since 1988, is emerging as the premier colonial destination for tourists in Mexico, boasting a diverse array of attractions. This charming city beckons travelers from all corners of the globe and offers an authentic Mexican experience like no other. Here, we’ve compiled a list of five unmissable places to explore during your visit.… Read More
The State Secretariat of Tourism (Sectur) has estimated that the celebration of Mexico’s national holidays in the Oaxaca region will result in a significant economic boost of 133 million pesos. This windfall is expected to benefit key destinations within the region, including Oaxaca de Juárez, Huatulco, and Puerto Escondido.… Read More
Mexico is gearing up to unveil 50 fresh aviation routes to the United States after successfully reclaiming its maximum Category 1 air safety rating. The shift from Category 2 to Category 1 is significant as it had previously restricted Mexican airlines from introducing new services or routes within US territory.… Read More
Prepare for a spectacular cultural extravaganza as the Revueltas Festival 2023 is all set to light up Durango from October 13th to 22nd. This eagerly awaited event is a homage to the enduring legacy of the Revueltas brothers, and it promises to be a dazzling showcase of art, music, and emotion.… Read More
In an exciting development for Puebla’s tourism sector, the state is gearing up to make a splash at the Second Edition of the International Tianguis de Pueblos Mágicos (Magical Towns Expo) in Los Angeles, California. Scheduled for September 22 to 24, this event is set to be a remarkable platform for Puebla’s promotion, according to Marta Ornelas Guerrero, the head of the Ministry of Tourism.… Read More
The Mexico City (CDMX) government has unveiled its economic forecast for the upcoming National Holidays in the capital, predicting a substantial economic impact of 7.8 billion pesos. This figure marks a remarkable 10% increase compared to the previous year, signaling a resurgence in economic activity post-pandemic.… Read More
Tourist attractions in México
It is practically impossible to make a meticulous, and above all, accurate selection of the places to visit in Mexico. Each place that our country houses is unique and beautiful in its own way. Mexico, with its nearly 2 million km², has a large number of scenarios to offer, as well as endless activities to do. Do not lose your way and enter the places to visit in Mexico. In Mexico, apart from the beaches and its famous archaeological sites, there are many other really interesting sites and activities that you should know. In the surroundings of the main cities you will find places full of culture and tradition, where you can spend relaxing, interesting and fun vacations. On your trip through Mexico you cannot stop obtaining souvenirs, the crafts that are made here are of the highest quality and recognized worldwide. A shopping tour cannot be missed.… Read More
The Gastronomy of Mexico has a great diversity of typical dishes, which is why it was recognized by UNESCO as Intangible Heritage of Humanity. The basic and representative ingredients of Mexican dishes are: corn, coriander, chili, beans, piloncillo, nopal and tomato. Mexican cuisine is also characterized by its sauces, which serve as an accompaniment to traditional dishes, prepared based on spices.… Read More
On the Beaches of Mexico you can immerse yourself in the intense blue ocean of the Pacific bays, sunbathe on the shore of the warm and transparent waves of the Caribbean Sea in Quintana Roo or even rest on the beautiful coasts of the Gulf of Mexico. Mexican beaches hide wonderful secrets for the traveler. By visiting them, in addition to enjoying the excellent climate and water activities, you can discover splendid archaeological sites and interesting colonial cities without traveling long distances.… Read More
Mexico is one of the best countries for Ecotourism as it has a great variety of flora and fauna, as well as a large number of refuges for extraordinary species. You can enjoy recreational activities of appreciation and knowledge of nature through contact with it, such as: stargazing, observation of natural attractions, wildlife and bird watching. Throughout México there are more than 176 protected natural areas, 5 of them considered by UNESCO as Natural Heritage of Humanity. Just for this and much more, we believe that Mexico is a Paradise for Ecotourism.… Read More
A Magical Town is a place with symbols and legends, towns with history that in many cases have been the scene of transcendent events for our country, they are places that show the national identity in each of its corners, with a magic that emanates from its attractions ; visiting them is an opportunity to discover the charm of Mexico. The Magical Towns Program contributes to revalue a set of populations in the country that have always been in the collective imagination of the nation and that represent fresh and varied alternatives for national and foreign visitors. A town that through time and in the face of modernity, has conserved, valued and defended its historical, cultural and natural heritage; and manifests it in various expressions through its tangible and intangible heritage. A Magical Town is a town that has unique, symbolic attributes, authentic stories, transcendent events, everyday life, which means a great opportunity for tourist use, taking into account the motivations and needs of travelers.… Read More
The Archaeological Zones are the cultural past of every Mexican. You will be amazed at the ambient, nature and the environment that surrounds them. Climbing to the top or being around it will take us back in time to admire every detail. México is a country of culture and traditions, many of which we have inherited from the pre-Hispanic inhabitants of this vast territory, although it is true that there were more settlements in the central and southern part of the country, it is also possible to find some archaeological remains in the north.
… Read More
Folklore, gastronomy, literary culture, art and exhibitions, is what you will find in the capitals of the states of Mexico. To the north, colonial Mexico, Puebla, Guadalajara, Guanajuato, the Sonoran desert and the California peninsula. To the east Veracruz and the gulf. To the west Acapulco, Oaxaca and Tuxtla Gutiérrez. And to the south the Riviera Maya and the pyramids of Chichén-Itzá, Tulúm and Cobá in Yucatán, Palenque in Chiapas, the cenotes, and the Central American jungles.… Read More
Mexico has an incredible diversity of landscapes, where the beauty of its beaches, internationally recognized, stands out. In its vast territory of coasts, there are beaches of unparalleled beauty, and colorful landscapes. A large network of first-class hotels and tourist services is available to visitors to these beaches. Mexico is also mystical places, dotted with archaeological testimonies inherited from its original inhabitants. Monuments made by the Mayas, Aztecs and Toltecs are located in magical landscapes, like lighthouses in an ocean of natural beauty. They offer visitors buildings that tell their history, and museums that collect their cultural heritage. And that keep alive ancestral traditions, in ceremonies and festivals, where you can enjoy cultural activities and entertainment.… Read More