Mexico and Houston agree on a strategy to promote tourism in both destinations
Mexico and Houston have reached an agreement to collaborate on boosting tourism in both regions. The Secretary of Tourism, Miguel Torruco Marqués, met with Houston’s mayor, Sylvester Turner, to discuss joint initiatives aimed at strengthening tourism ties between the two destinations.
Mayor Turner emphasized that Houston serves as the primary entry point for Mexicans traveling to the United States by air, making the Mexican population a significant market of interest for the city. He also acknowledged the substantial Mexican community residing in Houston and stressed the importance of further enhancing the relationship between the two regions.
During the meeting, Sylvester Turner extended an invitation to Secretary Miguel Torruco to participate as a guest of honor and speaker at the Houston Travel Fest, scheduled for September 29. The event aims to promote Mexico’s diverse tourist offerings, travel experiences, and services to the Houston market, with the objective of increasing travel between Houston and over 20 destinations in Mexico.
Michael Heckman, the president and CEO of Houston First Corporation, highlighted the remarkable year-on-year increase of 41% in the number of Mexicans visiting Houston. This growth emphasizes the need for continued joint efforts to motivate tourists from both regions.
Secretary Torruco emphasized the positive tourism trends between Mexico and the United States. In 2022, the number of tourists from the U.S. visiting Mexico surpassed 13 million, representing a 24% increase compared to pre-pandemic figures. Additionally, these visitors generated an economic benefit of $14,380 million dollars, indicating a 37% rise compared to 2019.
The collaboration between Mexico and Houston seeks to capitalize on the growing interest in tourism between the regions, recognizing the significance of the Mexican market for Houston and the increasing number of Mexicans choosing Houston as their point of entry to the United States. By promoting travel and fostering stronger ties, both destinations aim to stimulate economic growth and create mutually beneficial opportunities in the tourism sector.
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