Hotel occupancy in Oaxaca reached 78% during the holidays

Oaxaca

MÉXICO » News » January 2024 » Hotel occupancy in Oaxaca reached 78% during the holidays

Published by Citlalli López Velázquez | NVI Noticias on January 4, 2024

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The holiday spirit illuminated Oaxaca, Mexico, as the December festivities propelled tourism to remarkable heights, with hotel occupancy soaring to an impressive 78%. The Mexican Association of Hotels and Motels of Oaxaca (AMHMO) underscored that this surge not only significantly benefits the lodging sector but also stimulates indirect job creation, spurring the production of essential inputs and enhancing overall visitor satisfaction.

Between December 22 and 25, hotels nestled in the city center reported a robust 75.41% occupancy rate. This figure witnessed a further uptick from December 30 to January 1, culminating in an impressive 78% hotel occupancy, as revealed by reports gathered until January 2.

Oaxaca de Juárez recently earned the coveted title of “Favorite City” from the esteemed Travel 4-Leisure magazine, emphasizing the city’s inherent allure. This prestigious recognition stems from the feedback of tourists who designated Oaxaca de Juárez as their preferred destination during their travels.

The accolade was conferred through the annual “World’s Best Awards” survey for 2023, wherein Oaxaca de Juárez distinguished itself among 25 global destinations. Evaluation criteria included attractions, cultural significance, gastronomy, hospitality, shopping options, and value for money, among other factors.

On a national scale, data from the Federal Tourism Secretariat underscores the pivotal role of the hotel industry, constituting 28.7% of Mexico’s tourism GDP and generating 9% of employment in the sector. Notably, each hotel room contributes to the creation of 1.5 direct jobs and three indirect jobs.

Despite the challenges posed by the 2020 pandemic, Mexico’s private sector forged ahead by constructing 17,704 new rooms, totaling 854,000 across 24,700 lodging establishments. This solidifies Mexico as the seventh-ranked country globally in hotel infrastructure.

In 2021, the tourism sector captured a significant 4.1% of Foreign Direct Investment in Mexico, amounting to $2.055 billion. Remarkably, 24.2% of this sum was allocated to hotel investments, showcasing the resilience and attractiveness of Mexico’s tourism industry.

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